1/ST CONTENT, a prominent entity in the media and content space, has forged a significant partnership with American Racing Channel. This South American distributor holds the rights to renowned race tracks like Hipódromo Nacional de Maroñas and Las Piedras Racetrack in Uruguay. Through a press release on Thursday, the company announced this exciting collaboration. The outlet aims to bring live racing events from these two tracks directly to the homes and mobile devices of a global fanbase. Grupo Codere, the international operator for Hispanic markets, has also come on board and agreed to integrate exclusive fixed-odds content, data, and signals. Simon Fraser, senior vice president of international at 1/ST CONTENT, expressed delight in establishing this partnership, stating that it will broaden the international appeal of Uruguayan horse racing from these elite racecourses. Maroñas's national flagship race, the G1 Gran Premio José Pedro Ramírez Stakes, is set to take place on Jan. 6.

Partnership Highlights

The partnership between 1/ST CONTENT and American Racing Channel holds several key highlights. Firstly, it gives access to two of Uruguay's most prestigious race tracks, Hipódromo Nacional de Maroñas and Las Piedras Racetrack. These tracks are known for their rich history and high-quality racing. By broadcasting live events from these tracks, 1/ST CONTENT is able to offer a unique and immersive experience to its global fanbase. The integration of exclusive fixed-odds content, data, and signals by Grupo Codere further enhances the value of this partnership. It allows fans to engage with the races in a more interactive way and provides them with additional information and insights. This not only attracts more fans but also increases the excitement and engagement around Uruguayan horse racing on an international scale.

Benefits for Global Fanbase

For the global fanbase, this partnership brings numerous benefits. Fans can now watch live racing events from the comfort of their homes or on their mobile devices. This eliminates the need to travel to Uruguay to witness these exciting races. They can enjoy the thrill of horse racing in real-time and feel connected to the sport from anywhere in the world. The availability of exclusive fixed-odds content, data, and signals also enables fans to make more informed betting decisions. They can analyze the races in detail and increase their chances of winning. Moreover, by broadcasting these events on a global scale, 1/ST CONTENT is helping to promote Uruguayan horse racing and introduce it to a wider audience. This can lead to increased tourism and economic growth in Uruguay's horse racing industry.

Impact on Uruguayan Horse Racing

This partnership has a significant impact on Uruguayan horse racing. It provides a platform for the sport to reach a global audience and gain international recognition. The broadcast of live races from Maroñas and Las Piedras Racetrack attracts attention from horse racing enthusiasts around the world. It showcases the talent and quality of Uruguayan horses and jockeys on a global stage. This can lead to increased investment in the industry and the development of new racing facilities. It also helps to preserve and promote the rich history and culture of Uruguayan horse racing. Additionally, the partnership with Grupo Codere brings in new revenue streams through the integration of fixed-odds content. This can support the growth and sustainability of Uruguayan horse racing in the long run.

Future Prospects

Looking ahead, the future prospects of this partnership are promising. As 1/ST CONTENT continues to expand its global reach and broadcast more racing events, the popularity of Uruguayan horse racing is likely to increase. The partnership with American Racing Channel and Grupo Codere provides a solid foundation for further growth and development. It opens up new opportunities for collaboration and innovation in the horse racing industry. With the G1 Gran Premio José Pedro Ramírez Stakes on the horizon, there is a lot of excitement and anticipation surrounding Uruguayan horse racing. This event is expected to attract a large number of viewers and further boost the popularity of the sport. Overall, this partnership is a significant step forward for Uruguayan horse racing and has the potential to make a lasting impact on the industry.