The technology giant has introduced a dedicated application for the Indian market, aiming to enhance its retail operations and cater to the growing consumer base. This innovative platform offers users an enhanced shopping experience by providing personalized recommendations and direct purchasing options. The app also allows customers to tailor their Mac devices with advanced configurations, such as powerful processors, increased memory, and extra storage space. This feature has been highly anticipated by local consumers who now have greater flexibility in customizing their products.

Building on its recent expansion efforts, Apple continues to solidify its position in one of the world's most populous countries. Since opening its first physical stores in Mumbai and Delhi in 2023, the company plans to establish additional outlets in key cities like Bengaluru and Pune. The introduction of this new app complements Apple's existing online store, which was launched in 2020, further expanding its reach across the nation. Users can explore various tabs within the app for product browsing, personalized advice, and post-purchase support. They can also register for complimentary training sessions at physical stores and discover trade-in and financing opportunities.

India, home to the second-largest smartphone market globally, is becoming increasingly important for Apple as it seeks to diversify its manufacturing bases beyond China. By initiating iPhone assembly in India since 2017, the company has expanded production through partnerships with leading manufacturers. This strategic move not only strengthens Apple's supply chain but also fosters economic growth and innovation within the region. As Apple continues to invest in India, it demonstrates a commitment to meeting customer needs while contributing positively to the local economy.