Money
Attijariwafa Bank's Strategic Expansion in Egypt
2025-02-24

The acquisition of Barclays Bank Egypt by Attijariwafa Bank Group marked a significant milestone for the Moroccan financial institution. This transition, completed in 2017, has led to the establishment of Attijariwafa Bank Egypt as a prominent player in the local market. The bank now serves a diverse clientele ranging from large enterprises to retail customers, leveraging its extensive network and specialized services. With a strong presence across multiple continents, Attijariwafa Bank continues to expand its footprint in Africa and beyond, offering a wide array of financial solutions.

Establishing a New Identity in the Egyptian Market

Following the acquisition of Barclays Bank Egypt, Attijariwafa Bank successfully rebranded and registered under its new identity. The transition involved not only a change in name but also an overhaul of operational strategies to better serve the local market. By integrating its global expertise with regional insights, the bank has positioned itself as a reliable partner for both corporate and individual clients.

In November 2017, the official registration of Attijariwafa Bank Egypt S.A.E. signaled the completion of this transformation. The bank adopted a fresh logo and branding strategy to reflect its commitment to innovation and customer-centric services. Since then, it has focused on expanding its branch network and enhancing digital banking capabilities to meet the evolving needs of its clientele. The bank’s strategic approach has enabled it to build strong relationships with leading international, regional, and domestic companies operating in Egypt.

Comprehensive Financial Services and Global Reach

Beyond traditional banking activities, Attijariwafa Bank offers a broad spectrum of financial services through its subsidiaries. These include insurance, mortgages, consumer credit, leasing, asset management, and more. Such diversification allows the bank to cater to a wide range of client needs, from personal finance to complex business transactions.

Headquartered in Morocco, Attijariwafa Bank operates in 27 countries, making it a truly global entity. In Africa alone, it has established a presence in several key markets, including Egypt. The bank’s operations in Europe and other regions further underscore its international reach. In Egypt, Attijariwafa Bank manages a network of 64 branches and 110 ATMs, ensuring convenient access to its services across major cities. Its highly skilled workforce serves over 169,000 retail customers and numerous enterprise clients, solidifying its position as a leading financial institution in the country.

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