The world of bare-knuckle boxing is set to gain significant visibility as BYB Bare Knuckle Boxing secures a multi-year broadcast deal with Vice TV. This strategic alliance marks the debut of the first major sports acquisition for Vice TV, signaling a shift towards a more sports-centric programming approach. The inaugural event will air on February 22, featuring an array of compelling bouts. With a focus on expanding its content offerings, Vice TV aims to captivate audiences with this unique combat sport that has seen a surge in popularity. The agreement includes 13 prime-time live events scheduled for 2025, primarily on Saturday evenings. The upcoming fights promise intense action within the distinctive three-sided trigon ring, known for its high knockout rate.

As part of the partnership, Vice TV is positioning itself to become a leading platform for alternative combat sports. Pete Gaffney, President of Vice TV, expressed enthusiasm about integrating live BYB events into the network's lineup. He highlighted the growing interest in bare-knuckle boxing and emphasized Vice TV's commitment to delivering provocative and engaging sports programming. The addition of BYB events aligns with Vice TV's mission to cater to an audience seeking fresh and exciting content. The network plans to bolster its sports coverage with a mix of documentaries, podcasts, and live broadcasts, creating a comprehensive sports experience.

The inaugural card on February 22 features several high-stakes matchups. Notably, super lightweight champion Harry Gigliotti will defend his title against Jon Barnard, while featherweight champion Helen Peralta competes for the vacant super featherweight title against Lailane Mota. These bouts are expected to draw considerable attention from both seasoned fans and newcomers to the sport. The compact and intense nature of the trigon ring, often referred to as "the smallest fighting surface in combat sports," contributes to the excitement and unpredictability of each match. With a reported 90 percent knockout rate, these fights promise non-stop action and drama.

Bare-knuckle boxing has experienced exponential growth in recent years, with organizations like BKFC leading the charge by hosting marquee events featuring renowned fighters. The success of BKFC's broadcasting deal with DAZN in 2024 further underscores the rising appeal of this combat sport. Now, BYB's collaboration with Vice TV positions it as a formidable player in the industry. As the sport continues to expand its reach, fans can anticipate even more thrilling and memorable moments in the future. This partnership not only highlights the increasing acceptance of bare-knuckle boxing but also sets the stage for greater mainstream recognition and engagement.