In a significant stride for the BYU football program, the team is gearing up for its 2025 Fan Fest event, set to take place on April 26 in St. George, Utah. Since 2013, this annual gathering has been a cherished tradition that bridges the gap between fans and players. Head coach Kalani Sitake recently made an appeal via social media, encouraging Cougar enthusiasts to mark their calendars for this eagerly anticipated occasion. The event promises interactive activities and family-oriented entertainment, much like the successful fan fest held in Dallas, Texas, in April 2024. Despite setbacks towards the end of the season, BYU's impressive performance in 2024 solidified its reputation as one of the most respected programs in the Big 12 conference.

The year 2024 was marked by remarkable achievements for BYU football. Initially underestimated in the preseason rankings, the Cougars surged forward with an unbeaten start, capturing national attention and climbing into the Top-10. This unexpected success was a testament to the team's resilience and skill. However, consecutive losses to Kansas and Arizona State dampened hopes for a playoff berth. Nonetheless, the team ended the season on a high note with a decisive victory over Colorado in the Alamo Bowl, scoring 36 points against the Buffaloes' 14.

Coach Sitake's leadership played a pivotal role in the team's accomplishments. His presence at the Dallas fan fest, alongside Cosmo the Cougar, coaches, and players, demonstrated the strong bond between the university and its supporters. The two-hour event featured autograph sessions, photo opportunities, and games designed to engage families. The following day, BYU staff and players participated in a multi-stake devotional, showcasing the team's commitment to community engagement beyond the field.

The upcoming 2025 Fan Fest in St. George aims to build on this momentum. With the continued support of dedicated fans, the BYU football program looks poised to maintain its upward trajectory. The event will offer another opportunity for fans to connect with their favorite players and celebrate the successes of the past season. As the team prepares for future challenges, the enthusiasm and unity fostered through events like Fan Fest will undoubtedly play a crucial role in sustaining the program's growth and respect within the Big 12 conference.