Football
Celebrating a Year of Unlocking Potential in Leeds
2025-04-11

A special event at Leeds Beckett University marked the first year of the Unlocking Potential programme, showcasing its achievements and celebrating milestones. The initiative has successfully engaged 1,000 young participants in its inaugural year, with plans to double that number over the next two years. Over 100 children from local schools participated alongside representatives from the San Francisco 49ers and NFL Foundation, engaging in various activities designed to promote skill development and teamwork. Attendees also received unique memorabilia, highlighting the collaborative efforts of partners like Leeds United Foundation and the 49ers Foundation.

Event Highlights: A Celebration of Growth and Partnership

In a vibrant autumn setting, Leeds Beckett University hosted an exciting celebration for the Unlocking Potential programme's first year. This event brought together more than 100 enthusiastic students from Beeston St Anthony’s Primary School and Five Lanes Primary School. They were joined by notable figures from the San Francisco 49ers and NFL Foundation. Participants enjoyed dynamic circuits and mini-tournaments tailored to inspire participation and refine their skills. Jenna and Mara York presented specially designed t-shirts and exclusive gifts to attendees. Michael Kinsey, Executive Head of Partnerships at Leeds United Foundation, expressed gratitude to Leeds Beckett University for its pivotal role in monitoring and evaluating the program's success. Justin Prettyman, Executive Director of the 49ers Foundation, emphasized the program's significant impact on introducing flag football to over 1,200 students in Leeds, surpassing initial goals.

From a journalist's perspective, this event underscores the transformative power of collaboration in youth sports development. It highlights how partnerships between educational institutions, professional sports organizations, and community foundations can create meaningful opportunities for young people. The Unlocking Potential programme exemplifies how shared vision and commitment can unlock new possibilities, fostering both personal growth and a love for sport among the next generation. Such initiatives remind us of the importance of investing in our youth through inclusive and engaging programs.

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