The highly anticipated Super Bowl LIX, set to air on February 9th, promises an array of star-studded commercials that are already generating buzz. Brands have been teasing their ultra-expensive advertisements, featuring a mix of actors, musicians, athletes, and other celebrities. With commercial slots reportedly sold out in August, companies are preparing to showcase their best partnerships and creative efforts during what is traditionally the most-watched event of the year.
A Parade of Hollywood Talent in Innovative Ad Campaigns
Several high-profile figures from the entertainment industry will grace the screens during this year's Super Bowl commercials. Notable appearances include Barry Keoghan for Squarespace, Matthew McConaughey and Woody Harrelson reprising their "True Detective" roles, and Tom Brady alongside Snoop Dogg for Robert Kraft’s Foundation to Combat Antisemitism. Meg Ryan and Billy Crystal are reuniting for a Hellmann’s Mayonnaise spot, while Hailee Steinfeld and Wanda Sykes will highlight breast health awareness for Novartis. These ads not only entertain but also aim to inspire and inform viewers.
In addition to these prominent figures, a host of other celebrities will make appearances. Shania Twain lends her voice to Coffee Mate's debut Super Bowl ad, while Charli XCX and Martha Stewart star in an Uber Eats teaser. Timothy Simons will feature in a Coors Light commercial, and Antonio Banderas will appear alongside a portrayal of Randy Savage for Bosch. Drew Barrymore and Orlando Bloom will sing aboard a ship for MSC Cruises, and Chris Hemsworth and Chris Pratt will promote Meta’s Smart Glasses. Each commercial leverages celebrity appeal to captivate audiences and drive brand messages home.
Iconic Moments and First-Time Appearances
This year’s Super Bowl commercials promise several first-time appearances and iconic moments. For instance, Michelob Ultra presents a minute-long spot featuring Willem Dafoe and Catherine O’Hara playing pickleball against top athletes. Taco Bell taps into Doja Cat’s fanbase with a commercial where she photobombs fans. Pringles brings back Mr. P’s mustache with Adam Brody, Nick Offerman, and James Harden paying tribute. Totino’s Pizza Rolls marks General Mills' return to the Super Bowl after over a decade with Tim Robinson and Sam Richardson. These fresh faces and innovative concepts are sure to capture the attention of millions.
Moreover, the Manning brothers Peyton and Eli will compete in a kicking challenge for FanDuel, adding a competitive edge to the advertising lineup. Stella Artois features David Beckham receiving news from his parents while sharing a beer, blending humor with nostalgia. Bud Light showcases Post Malone and Shane Gillis in another game day ad, continuing their tradition of engaging content. The cost of these commercials, ranging from $7 million to $8 million for a 30-second slot, underscores the significance brands place on this platform. Despite the high stakes, the creativity and star power ensure these ads remain a highlight of the event.