Baseball
Colin Cowherd: MLB Benefits from Local TV Collapse in Next Decade
2024-12-06
Local sports have undergone a significant transformation, moving from cable networks to free broadcast networks and streaming platforms. This shift has had a profound impact on various sports, with baseball being one of the most affected. Colin Cowherd, a renowned figure in the sports industry, has unique insights on this evolution.

How the Collapse of RSNs Could Benefit MLB in the Long Run

Section 1: The Movement of Local Sports

Local sports, which for years were confined to cable networks, are now making their way onto free broadcast networks and streaming platforms. This change is opening up new avenues for fans to access their favorite sports. However, baseball seems to be facing the brunt of this transformation.Baseball, with its rich history and passionate fan base, has seen a decline in local TV revenues due to the shift. But as Colin Cowherd points out, this might not be all bad news in the long run.

Section 2: The Collapse of RSNs and Its Implications

Colin Cowherd calls the regional sports networks (RSNs) “dead” due to the decreased local TV revenues. This has led to a significant drop in the financial stability of baseball. But Cowherd believes that the rich getting richer could actually benefit the sport.The gap between the haves and the have-nots in baseball has widened, which has led to the consolidation of power. Teams in big markets like the Dodgers and Yankees are becoming super-teams, which could potentially lead to more exciting baseball games.

Section 3: The Golden At-Bat Rule

Commissioner Rob Manfred is considering the controversial “Golden At-Bat” rule. This rule would give teams the ability to insert a hitter of choice once per game at a key moment. Colin Cowherd supports this rule, believing that it shows that baseball is thinking the right way.If the best players are on the biggest brands and in the biggest markets, and they are given more opportunities with the Golden At-Bat, it can enhance the viewing experience for fans. This rule could potentially lead to more exciting finishes and memorable moments in baseball games.

Section 4: Capitalizing on Postseason Viewership and Star Power

Even if MLB doesn't adopt the Golden At-Bat rule, Cowherd is optimistic that the sport can capitalize on the viewership spike during this year's postseason and the increase in star power on its most famous teams.The postseason has seen a significant increase in viewership, and teams with star players like Shohei Ohtani and Juan Soto are attracting more attention. This could lead to a resurgence in baseball's popularity and financial stability.
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