In preparation for their milestone 20th season, the Eau Claire Express, a collegiate summer baseball team in the Northwoods League, has introduced an updated visual identity. The redesign reflects the team's rich history while embracing a contemporary aesthetic. The new branding features a refreshed train motif and a vibrant color palette, signaling an exciting new chapter for the team as they prepare to take the field.

The logo retains its connection to Eau Claire’s historical railroad heritage, which has been a central theme since the team's establishment in 2005. This tribute is now presented with a modern twist, featuring a sleeker design and a fresh color scheme. Fans can look forward to seeing these changes when the Express kicks off their season on May 26 at Carson Park against the Thunder Bay Border Cats.

Embracing a Fresh Aesthetic While Honoring History

The Eau Claire Express has unveiled a reimagined brand that pays homage to the city's past while stepping into the future. Designed by Tony Horning, the new logo maintains the iconic railroad theme but presents it in a more contemporary style. The updated visuals aim to captivate both longtime supporters and new fans alike. By blending tradition with innovation, the team hopes to strengthen its connection to the community and enhance its presence in the league.

The original logos of the Express have always celebrated the historic Chicago, St. Paul, Minneapolis & Omaha Railroad Depot, a significant landmark built in 1893 and listed on the National Register of Historic Places in 1985. This architectural gem has long symbolized the city's industrial roots. In the new design, the train imagery is streamlined and paired with a bold, dynamic typeface. The choice of colors—Tennessee Orange, AFA Blue, and Navy—adds a striking contrast that sets the team apart from others in the league. The result is a visual identity that not only honors the past but also looks forward to the future.

A New Chapter Begins on the Field

The unveiling of the new branding marks the beginning of an important era for the Eau Claire Express. As they gear up for their 20th season, the team is eager to showcase this fresh look on and off the field. The updated identity will be prominently featured in all aspects of the team’s operations, from merchandise to promotional materials. Fans can expect a revitalized experience that aligns with the team's commitment to excellence and community engagement.

When the Express takes the field on May 26 at Carson Park for their opening game against the Thunder Bay Border Cats, the entire stadium will reflect the new branding. From player uniforms to ballpark signage, every detail will embody the modernized spirit of the team. This transformation aims to create a memorable atmosphere for players, fans, and visitors alike. The upcoming season promises to be a celebration of the team's growth and dedication to preserving the rich history of Eau Claire through baseball.