Kaelan Ashford-Jones, a 26-year-old Creative Strategist at Major League Baseball, is on a mission to redefine the landscape of America's pastime. Through his innovative use of storytelling and social media dynamics, Ashford-Jones is amplifying the league and its players, while also championing the cause of diversity and inclusion in the sport.

Empowering the Next Generation of Baseball Trailblazers

Uplifting Young African American Players

Kaelan Ashford-Jones is deeply passionate about the uplift and advancement of young African American baseball players. He is committed to ensuring that the next generation of players sees themselves reflected in the sport they love, and that they are empowered to be their most authentic and genuine selves both on and off the field. Ashford-Jones recognizes the importance of providing access and opportunities to underserved communities, as he believes that the future of baseball lies in the hands of a diverse and inclusive talent pool.

Expanding Access and Fostering Youth Participation

Ashford-Jones' dedication to the sport extends beyond the professional level, as he is actively involved in initiatives that aim to expand access to baseball and support the growth of youth participation, particularly in underserved communities. By ensuring that the next generation of players has the resources and support they need to thrive, Ashford-Jones is paving the way for a more diverse and inclusive future in the sport.

Honoring the Legacy of Baseball's Trailblazers

Ashford-Jones' commitment to the sport's history is evident in his attendance of events like MLB at Rickwood Field, which paid tribute to the legendary Willie Mays and honored the rich legacy of the Negro Leagues. These events not only celebrate the sport's past, but also serve as catalysts for positive change, inspiring the next generation of players and fans to embrace the true authentic culture of the game.

Embracing Creativity and Innovation

Ashford-Jones' passion for the sports business industry is fueled by his love for the embrace of creative minds in marketing. He recognizes that the true rewards of the industry come from dedication and perseverance, and that the glamour of the industry is often overshadowed by the hard work and resilience required to succeed. However, Ashford-Jones is driven by the belief that creativity is the key to driving engagement, connecting fans with their favorite teams, and enhancing the overall experience of sports.

Leveraging Diverse Talent to Connect with Audiences

Ashford-Jones believes that the sports industry needs to do a better job of leveraging younger, more diverse talent to better inform sports leagues on the best ways to connect with audiences. He understands that the future of the industry lies in the hands of those who can bring fresh perspectives and innovative ideas to the table, and he is committed to being a part of that transformation.

A Passion for Authentic Experiences

When Ashford-Jones attends a sporting event, he seeks to be fully immersed in the true authentic culture of the sport. He recognizes that the sports industry has a responsibility to create experiences that resonate with fans on a deeper level, and he is dedicated to finding ways to bring that vision to life.