To ignite financial literacy among young Americans, Intuit partnered with the NFL’s Inspire Change initiative and the New Orleans Saints for a pivotal event on February 4, 2025. Held during Super Bowl LIX festivities in New Orleans, this forum marked the beginning of a nationwide series leading up to Financial Literacy Month in April.

Empower Your Financial Future: Join the Movement Towards Economic Independence

A Transformative Educational Experience

Three local high schools participated, each bringing around 120 students and teachers. This dynamic event introduced crucial financial concepts through engaging and interactive methods. Students were not just passive listeners; they actively engaged in discussions and activities designed to make learning about finance both informative and enjoyable.The highlight was a panel discussion featuring New Orleans Saints linebacker Demario Davis and LSU basketball star Flau’jae Johnson. These athletes shared personal stories and insights, emphasizing the importance of financial literacy in achieving long-term goals. Their narratives resonated deeply with the audience, illustrating how understanding finances can transform lives and create opportunities.

Interactive Breakout Sessions Drive Home Key Concepts

Following the panel, students immersed themselves in three hands-on breakout sessions. These sessions covered budgeting, credit management, and tax fundamentals, utilizing gamified simulations that made complex topics accessible and fun. Participants navigated real-world scenarios, gaining practical skills and confidence in managing their finances. The event concluded with a festive tailgate celebration, reinforcing the message that financial education can be an exhilarating experience.

Expanding Nationwide: A Commitment to Financial Empowerment

This inaugural event is part of Intuit’s broader mission to empower 50 million students with financial literacy by 2030. Similar forums are scheduled across major cities, including San Francisco, Washington D.C., Los Angeles, and San Antonio. Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit, explained the significance of these forums. “Our goal is to spark interest and inspire continuous learning,” he said. Intuit has also launched Intuit for Education, offering over 150 hours of free resources on personal and entrepreneurial finance. Since its launch, the platform has reached more than two million students. Additionally, the Hour of Finance Challenge invites middle and high school students to apply their knowledge in practical settings, competing for prizes while mastering essential financial skills.

Addressing Gaps in Financial Education

While these initiatives signal progress, challenges remain. Only 26 states require high school students to complete a personal finance course before graduation, often limited to a single semester. Given the complexity of personal finance, a more comprehensive curriculum is essential. Moreover, financial literacy should extend beyond youth. Adults face unique financial challenges such as debt management, retirement planning, and homeownership. Expanding resources to include accessible programs for adults ensures lifelong financial education.

Collaborative Efforts for Lasting Impact

Financial Literacy Month in April provides a platform for ongoing conversations about the importance of financial education. Collaboration between educators, policymakers, and organizations is crucial to ensuring access to quality resources for all. By fostering a culture of financial literacy, we can equip future generations with the tools needed for economic independence and success.