Elevating FanDuel TV with Michael Shiffman's Expertise
Reporting to the President
Michael Shiffman will report to the president of sports, Mike Raffensperger. This hierarchical structure ensures clear communication and coordination within the organization. Under Raffensperger's leadership, Shiffman will be responsible for guiding the creative and operational direction of FanDuel TV's sports and racing programming. He will oversee every aspect of production and content strategy, with the goal of delivering innovative and engaging content to a diverse audience of sports and horse racing fans.This role requires a deep understanding of the sports and racing industries, as well as exceptional leadership skills. Shiffman's experience and expertise make him the ideal candidate for this position, as he has a proven track record of leading high-profile productions.
FanDuel is confident that Shiffman's leadership will contribute to the continued growth of the network and enhance its opportunities as a leading player in sports betting media.
From ESPN to FanDuel
Shiffman joins FanDuel from ESPN, where he held a senior vice president position in production. At ESPN, he was responsible for orchestrating the editorial vision, planning, and budget for a variety of live-game and studio productions. His multi-channel strategies ensured the planning and creation of engaging content across platforms, maximizing audience results.During his 24-year career at ESPN, Shiffman regularly led marquee studio shows such as SportsCenter, College GameDay Basketball, NFL Primetime, NBA Countdown, and The Jump. He also oversaw productions around marquee live events like the NBA finals, WNBA finals, NCAA women's national championship game, the NBA bubble in Orlando, and NBA and WNBA drafts.
His extensive experience at ESPN has equipped him with the skills and knowledge needed to excel in his new role at FanDuel.
Educational Background and Passion
A four-time Sports Emmy Award-winning producer, Shiffman earned a degree in broadcast journalism at Miami (Ohio) University. This educational foundation has laid the groundwork for his successful career in the media industry.He is a passionate New York sports fan, with allegiances to the Knicks, Giants, and Mets. However, his appreciation extends beyond specific teams, as he values any team or athlete whose accomplishments make great content that resonates with fans.
Shiffman's passion for sports and his ability to create engaging content make him a valuable asset to FanDuel.