In the realm of football, target and touch totals hold significance, yet they are overshadowed by the crucial aspect of market share. "Targets" primarily serve as a receiver stat, with a few early exceptions standing out. Touches, on the other hand, are the lifeblood of running backs.

Simple Approach to Market Share Calculation

For pass-catchers, market share is determined by dividing targets by team pass attempts. In the case of running backs, it is touches divided by team plays from scrimmage, clearly distinguishing it from team touches.Running Back Touches

Zach Charbonnet's Dominance

Zach Charbonnet showcased his prowess and ranked first. However, if Kenneth Walker (with a calf injury) returns this week, the situation might change. Charbonnet is still a viable option, but his touch share is expected to be around 50/50. Given his involvement in the passing game, he holds more projected value than Walker.

Chuba Hubbard's Locked-In Role

Chuba Hubbard has regained his status as a reliable bell cow. Jonathon Brooks' latest ACL injury further solidifies Hubbard's position. In the fantasy playoffs, Hubbard makes a significant difference.

Tank Bigsby's Noteworthy Performance

At number 10, Tank Bigsby stands out. The Jacksonville Jaguars' offense, with Mac Jones at quarterback, has been relatively subdued. There is no explosive play, and safeties have little to worry about.

Rico Dowdle's Rising Star

Rico Dowdle has scored one rushing touchdown and is second in rushing yards over the past six weeks. His carry share has increased from 45 percent to 75 percent. The Carolina Panthers, who will face the Dallas Cowboys in Week 15, are ranked 31st in yards allowed per carry.

Bucky Irving's Uncertainty

We are unsure about Bucky Irving's status. If Irving is active, Rachaad White cannot play. But if Irving is out, White becomes a must-play. The Tampa Bay Buccaneers have one of the top offenses, averaging over 6.0 yards per play.Receiver Targets

Parker Washington's Disappointment

Parker Washington failed to meet expectations in Week 14. Brian Thomas Jr. ranked fourth with 39 percent of the targets.

Jordan Addison's Rising Star

Jordan Addison ranked second and is a must-play this week. With Sam Darnold on pace for nearly 40 touchdown passes and the Minnesota Vikings having a narrow passing tree, Addison has 17 more market share points than Justin Jefferson. Darnold's success lies in targeting areas where the defense is weak, often away from Jefferson.

Amari Cooper's Potential

Amari Cooper ranked fifth and is a good start against Detroit. There is a high chance of him scoring two touchdowns in a game.

Christian Watson's Primary Role

Christian Watson appears to be the primary receiver for the Green Bay Packers. Although the grouping is tight, his air yards and explosive nature make him the best bet for over 100 yards.

Adam Thielen's Plausible Start

Adam Thielen ranked tenth and is in a viable starting range.

Joshua Palmer's Viability

Joshua Palmer is in the start-worthy range. However, Ladd McConkey's status greatly affects his and Quentin Johnston's viability. If McConkey is out, Palmer and Johnston become must-plays against a weak Tampa Bay pass defense.

Ray-Ray McCloud's Uncertainty

Ray-Ray McCloud ranked 15th. While the Falcons' situation is concerning with Kyle Pitts disappearing, they are playing against the Las Vegas Raiders, an average pass defense, providing no significant matchup advantage.

Jalen McMillan's Position

Jalen McMillan ranked top 30, but the Los Angeles Chargers, his Week 15 matchup, have a top defense.

Malik Nabers' Consideration

Malik Nabers ranked 41st with just over 20 percent of the targets. When making decisions on wide receivers, we cannot ignore the team quarterback. The Giants' situation is particularly bad, and they are facing the Baltimore Ravens, who have a weak pass defense but not as weak as their quarterback.