In the world of fashion, Singaporean entrepreneur Nicholas Tan stands out not just for his unique background but also for his rapid rise in the accessory market. A former national swimmer and Harvard biology graduate, Tan has carved a niche for himself with his brand Aupen. Launched in November 2022, Aupen quickly gained traction, catching the attention of celebrities like Taylor Swift and Hailey Bieber. Partnering with LVMH Métiers d’Art, Tan is now venturing into jewelry, marking a new chapter in his innovative career. This article explores how Tan’s diverse experiences have shaped his success and what lies ahead for Aupen.

A Diverse Background Fuels an Unconventional Fashion Brand

In the heart of Paris, over a casual coffee meeting, Nicholas Tan shared insights into his remarkable journey. Once a competitive swimmer representing Singapore at prestigious events, Tan later pursued a degree in biology at Harvard. His path to fashion was far from traditional, yet it was this unconventional background that fueled his creative and commercial vision. After honing his skills in a showroom in Asia, Tan found the courage to launch Aupen, a brand that embodies authenticity and openness. The name itself, a blend of "authentic" and "open," reflects his desire to create something meaningful and transformative. Within months of its inception, Aupen was spotted on global icons, solidifying its place in the fashion world.

Expanding into jewelry, Aupen collaborated with LVMH Métiers d’Art, launching the Sinner Earrings. These handcrafted pieces feature an elegant S-curve design, paying homage to the Year of the Snake. Tan’s sculptural approach to design, inspired by clay modeling and paper molds, has resulted in versatile, eye-catching accessories that appeal to both everyday wear and red carpet glamour. From designing bags that seamlessly transition from day to night to creating jewelry that adds an understated elegance, Tan’s creations cater to modern women who seek functionality and style.

The success of Aupen can be attributed to its unique designs and quality control standards. Working closely with LVMH, Tan has implemented rigorous testing protocols to ensure durability and excellence. As Aupen continues to disrupt the fashion calendar with timely product drops, Tan draws inspiration from the vibrant streets of Paris, New York, and Singapore. His next move? To keep surprising and delighting customers with innovative designs that reflect the evolving spirit of the brand.

For readers and aspiring entrepreneurs, Tan’s story serves as a powerful reminder that success often comes from unexpected places. His journey highlights the importance of courage, adaptability, and staying true to one's vision. By embracing his diverse background and learning from every experience, Tan has not only established a successful brand but also redefined what it means to be a leader in the fashion industry.