An innovative free-to-play contest has been introduced by 1/ST Racing in collaboration with a leading international horse racing media rights company. This competition, which kicks off alongside the prestigious GI Pegasus World Cup this Saturday, offers an all-expenses-paid VIP trip for two to the 2025 GI California Crown at Santa Anita Park. The prize includes flights, accommodation, and exclusive raceday hospitality. The event marks the beginning of a series of international contests under the banner of Crown Jewels Racing, culminating in a grand finale where participants can win a VIP experience at the 2026 G1 Prix de l’Arc de Triomphe.

The partnership between 1/ST Racing and HBA Media signifies a significant milestone in global horse racing coverage. HBA Media, based in the UK, specializes in distributing horse racing content worldwide. According to Peter Rotondo, senior vice president of racing and wagering at 1/ST, HBA holds agreements with major race meets globally, ensuring extensive distribution of their content. While NBC and Peacock will handle the broadcast within the United States, HBA will carry the Pegasus World Cup on various platforms internationally. This strategic alliance allows 1/ST and other U.S. racing entities to gain substantial exposure beyond American borders. Rotondo highlighted that HBA's unique position as a central hub for major racing events fosters unprecedented collaboration in the industry. By bringing together iconic races such as the Pegasus World Cup, Cheltenham, Belmont Stakes, Preakness Stakes, Kentucky Derby, and Breeders' Cup, HBA streamlines access for networks seeking to air these prestigious events.

The launch of Crown Jewels Racing not only introduces an engaging game but also showcases the unity and cooperation within the global horse racing community. It exemplifies how organizations can come together to promote the sport on an international stage. With the addition of Francesca Cumani, a renowned presenter from ITV Racing and Channel 10, hosting the Pegasus show, the event promises to captivate audiences worldwide. Although the broadcast won't be available in the U.S., residents can still participate in the Crown Jewels game. This initiative underscores the importance of innovation and collaboration in expanding the reach and appeal of horse racing, fostering a vibrant and inclusive community that celebrates the sport's rich heritage and excitement.