In a bid to enhance user convenience, Google has introduced an innovative feature called "Ask for Me." This new tool leverages artificial intelligence to make calls on behalf of users to local businesses, retrieving information regarding availability and pricing. Available to participants in the company’s Search Labs experiments across both desktop and mobile platforms, this service aims to streamline the process of obtaining information without requiring direct phone conversations. Initially focusing on services like nail salons and auto shops, users can initiate inquiries by searching for relevant local services, selecting the “Ask for me” option, and providing necessary details. The AI then contacts businesses, gathers data, and sends summaries back to the user.

The development of "Ask for Me" underscores Google's commitment to leveraging technology for practical applications. By enrolling in Search Labs, individuals gain access to this cutting-edge feature when they search for specific services such as "oil change" or "nail salons nearby." Upon finding the desired service, users are prompted to enter specifics about the service required, including options like "tire replacement," "factory scheduled maintenance," "French manicure," or "nail art." Additionally, users provide a preferred timeframe for the service. Once all details are submitted, Google's AI takes over, making calls to local establishments and compiling a summary of prices and availability for the user.

This initiative is part of a broader effort by Google to assist users in saving time when interacting with businesses. Last year, the tech giant launched a similar feature known as “Talk to a Live Rep,” which automates the process of waiting on hold and connects users directly to customer service representatives. This previous innovation addressed the frustration of lengthy hold times, offering a more efficient way to reach human support. Now, with "Ask for Me," Google further simplifies the initial inquiry phase, eliminating the need for users to engage directly with businesses for preliminary information.

Beyond these advancements, Google continues to expand its suite of tools through Search Labs. One recent addition is “Daily Listen,” an AI-driven audio experience that curates personalized news updates. As Google explores more ways to integrate AI into daily life, features like "Ask for Me" represent significant strides toward a future where technology seamlessly assists with routine tasks. Users benefit from faster, more efficient access to essential information, enhancing overall convenience and productivity.