It has been a significant period since the advent of ChatGPT and other generative AI tools, which have transformed the landscape of AI usage across various industries. In the chemical industry specifically, McKinsey experts estimate that gen AI has accelerated human performance by a decade on average. No industry remains untouched by gen AI, yet adoption levels vary. The chemical industry, while cautious, holds significant untapped potential using generative technologies. Unlock the Power of Gen AI in the Chemical Sector
Chemicals and AI: An Overview
The chemical industry is crucial in the global economy, facing market forces that demand new thinking. "Gen AI" processes diverse data to aid synthesis and content generation. It complements traditional AI and has the potential to transform the industry, reducing entry barriers and reshaping competitive landscapes. However, risks such as accuracy and security must be accounted for.
Amazon's significant investment in technology contrasts with the relatively lower spending of the US chemical industry. The industry's slow innovation is due to its asset-heavy nature and regulatory considerations. But gen AI offers a leap forward, making insights and creative processes more accessible.
The AI Opportunity in Chemicals
Innovation in the chemical industry has been sluggish. Gen AI presents a substantial opportunity by enabling new ways of generating hypotheses and enhancing operations. It helps companies, especially those with below-average performance, and is reshaping competitive landscapes. The 11 use cases across three chemical domains have significant near-term impact potential.
For example, in commercial functions, gen AI can reduce time for new applications, increase new customer growth, and enhance strategic account management. In R&D, it accelerates molecule discovery and formulation, and in operations, it improves maintenance and productivity.
Commercial
The chemical commercial cycle ranges from customer identification to repeat purchases. Gen AI has various use cases, such as new applications discovery, new customer acquisition, and strategic account management.
For new applications, gen AI analyzes vast data to identify potential markets and reduce time. In customer acquisition, it streamlines the process and refines customer profiles. In strategic account management, it provides broader business context and specific opportunities.
Research and Development
Today, R&D in chemicals takes a long time and requires significant funding. Gen AI tools promise to accelerate the innovation cycle through faster discovery and formulation.
Foundation models in R&D can be data-efficient and optimize research. For example, a chemical company used gen AI to identify new coating molecules and reduce customization costs. Gen AI also enhances knowledge extraction and collaboration among scientists.
Operations
Chemical manufacturing processes generate vast data that are difficult to analyze. AI-powered models can improve maintenance, productivity, and supply chain optimization.
For predictive and efficient maintenance, gen AI combines internal and public data to create FMEA and identify anomalies. In operational productivity and throughput, real-time process optimizers and control room copilots enhance decision-making. In supply chain optimization, AI generates insights and automates processes.
Harnessing the Potential: How to Capture Value from AI in Chemicals
Many chemical companies are in the early stages of their AI journeys. They need to act quickly, plan with key players, and transform across multiple dimensions.
This includes developing a strategic road map, managing talent, optimizing the operational model, building technology infrastructure, establishing a data foundation, and implementing change management. The companies that benefit most will be those with data and those leveraging AI to close the gap.
The chemical industry plays a critical role in various products and processes. The alignment of digitalization, technical capabilities, and scientific expertise with AI application will lead to significant value creation. Those that act quickly will gain an edge in the near and long term.