HorseRacing
International Betting Boosts Sam Houston Race Park's Revenue
2025-03-06

The surge in betting activity at Sam Houston Race Park is not due to local fan enthusiasm but rather to international wagers. Since February, the track has seen a significant increase in betting volume, largely attributed to bets placed from outside the United States. The introduction of computer-assisted wagering through Elite Turf Club, operating via an outlet in the Isle of Man, has played a pivotal role in this growth. Over the past six weeks, the average daily handle has nearly doubled, rising from $122,490 to $212,807.

Elite Turf Club's involvement has had a transformative effect on the financial performance of both Sam Houston and Lone Star Park. Initially, Sam Houston faced a 14.5% decline in average daily handle during the first three weeks of 2025 compared to 2024. However, with Elite's participation, this figure reversed, showing a 34.2% increase in the subsequent six weeks. Similarly, Lone Star Park benefited significantly after gaining approval from the Texas Racing Commission to include Elite in its betting pools. In 2024, Lone Star saw a 9% overall handle increase despite running two fewer days and 19 fewer races, with the average daily handle jumping by 14.4% to $408,066.

While the rise in off-track betting has been remarkable, it also highlights a shift in revenue sources. Off-track bets now account for a larger share of total handle, indicating a growing reliance on international and out-of-state wagers. This trend underscores the importance of expanding market reach for U.S. racing tracks. Despite restrictions that prevent simulcasting to U.S. outlets outside Texas, partnerships with international entities like Woodbine and HPI Bet have opened new avenues for growth. As both Sam Houston and Lone Star continue their racing seasons, they are poised to leverage these international connections to further enhance their financial stability and competitive edge.

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