A recent study conducted across eight global markets unveils the aspirations of children aged 5 to 12 for their ideal holidays. The research, which polled over 7,000 children and their parents, highlights that 90% seek opportunities to connect and make new friends while traveling. Additionally, 89% desire family vacations that replicate their favorite games, films, and fantasy realms, while 85% yearn for imaginative activities like pretending to be a race car driver or astronaut for a day. This data was commissioned by Experience Abu Dhabi, showcasing how kids worldwide value connection, adventure, and creativity in their travel experiences.
Global Insights into Children's Holiday Desires
In the vibrant spring of 2025, a groundbreaking survey emerged from Abu Dhabi, UAE, shedding light on what young travelers truly crave during their holidays. Conducted by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), this extensive poll covered nine countries, including France, Italy, Germany, China, UK, US, India, UAE, and Saudi Arabia. It revealed a universal longing among children: 90% wish to engage in activities fostering new friendships. Beyond social connections, 89% dream of immersing themselves in their beloved fictional worlds, blending reality with fantasy. Furthermore, 85% express interest in role-playing adventures, such as pretending to be a zookeeper or an astronaut.
H.E. Nouf Mohamed Al-Bushlaibi, Executive Director at DCT Abu Dhabi, emphasized the importance of listening to children’s voices in crafting memorable holidays. Each country showcased unique preferences: UAE kids prioritize thrilling adventures, Indian children favor museum visits, UK kids value shareable experiences, German children are intrigued by culinary explorations, Chinese kids seek relaxation, Italian kids embrace novel activities, French kids enjoy water-based fun, and Saudi Arabian kids appreciate diverse options. These insights underscore the significance of tailoring family holidays to meet individual interests while maintaining cherished family time.
Abu Dhabi: Where Dreams Come Alive
Abu Dhabi stands out as a premier destination for family vacations, offering an array of attractions designed to ignite imagination and foster connection. From exhilarating rides at Yas Marina Circuit to enchanting encounters at Emirates Park Zoo, the emirate provides endless possibilities for make-believe adventures. Warner Bros. World Abu Dhabi transforms visitors into superheroes, while teamLab Phenomena Abu Dhabi invites families to explore interactive art installations. Upcoming openings include Zayed National Museum and Natural History Museum Abu Dhabi, further enriching cultural offerings.
To cater specifically to children's desires, DCT Abu Dhabi collaborated with kids to create a seven-day itinerary filled with exciting activities. This comprehensive plan encompasses waterparks, wildlife exploration, desert discoveries, and moments of tranquility, all reflecting today's young travelers' preferences. By handing the reins to children themselves, Abu Dhabi ensures every aspect aligns perfectly with their vision of an ideal holiday.
From a journalistic perspective, this research offers invaluable insights into modern childhood aspirations. It challenges traditional notions of family travel, encouraging destinations worldwide to rethink their offerings. By prioritizing authentic connections, imaginative play, and personalized experiences, Abu Dhabi sets a benchmark for future family-friendly tourism initiatives. This approach not only enhances visitor satisfaction but also fosters lasting memories for both children and parents alike.