Since its inception inspired by an Australian initiative, Light Up Racing (LUR) has made significant strides in promoting transparency, awareness, and accountability within the U.S. horse racing industry. Over its pilot year, LUR has not only become a crucial voice for change but also fostered better communication between industry insiders and the general public. Through various programs, media training, and social media engagement, LUR has tackled misinformation, educated the public, and showcased the heart of horse racing.

Fostering Transparency and Educating the Public

Light Up Racing has prioritized openness and education as key components of its mission. By launching a Media & Content Cohort Training Program, LUR taught industry members essential skills such as personal branding, leveraging social media, and handling media interviews. These sessions were held in four major cities, reaching 100 attendees. The program aimed to equip participants with practical tools to address challenging conversations and promote the industry's progress.

The initiative's website, available in English and Spanish, welcomed 32,000 visitors during its first year. It offers resources backed by veterinary expertise, PR tools, and social media guides to counteract misinformation. One notable instance was following Just Steel's injury during the Preakness Stakes. Light Up Racing released videos featuring expert opinions from Dr. Larry Bramlage and Dr. Wayne McIlwraith, which garnered significant views and changed public perceptions. This strategic use of content turned negative narratives into positive discussions about advancements in veterinary medicine.

Engaging the Community and Expanding Influence

Light Up Racing has built a robust community of 1,500 members who actively combat false information on social media platforms. During the Triple Crown season alone, the group addressed over 3,000 misinformed comments. LUR also produced a series of behind-the-scenes videos featuring each contender in the three races, providing an insider's view of post-race conditions. One video received half a million views, underscoring the initiative's impact.

To further bridge the gap between the industry and the public, Light Up Racing emphasizes the importance of visual storytelling. By sharing authentic experiences and showcasing the horses' welfare, LUR aims to reconnect people with the heart of horse racing. Co-founder Price Bell highlighted the need to share these experiences widely, especially as younger generations grow more distant from agriculture and animals. Looking ahead, LUR plans to expand its training programs, advocacy efforts, and innovative tools. To achieve this, the nonprofit seeks donations to support its proactive initiatives and crisis management strategies, ensuring it remains a valuable resource for the racing community.