In a remarkable celebration of its 100th anniversary, the renowned Italian confectionery company Loacker has embarked on an exciting partnership with celebrated chef and Emmy-award winning TV personality Giada De Laurentiis. This collaboration promises to bring fans an array of delightful surprises throughout the year, showcasing the brand's commitment to quality and tradition. From exclusive recipes featuring Loacker's signature products to limited-edition giveaways, this partnership aims to honor the "pure goodness" that has defined Loacker for a century.

The partnership between Loacker and Giada De Laurentiis marks a significant milestone in the company's history. Founded in the heart of the Italian Alps, Loacker has remained true to its core values of premium ingredients and craftsmanship for 100 years. TJ Rooney, president of Loacker USA, expressed enthusiasm about welcoming Giada to the Loacker family. He emphasized that both Loacker and Giada share a deep appreciation for Italian heritage and traditions, making this collaboration a perfect fit. The partnership will introduce new signature recipes from Giada, VIP appearances, and a special limited-edition gift box available through Giadzy, Giada’s Italian lifestyle platform.

Giada De Laurentiis shared her excitement about the collaboration, reflecting on her childhood memories of enjoying Loacker wafers with her family. She highlighted the brand's dedication to using high-quality, natural ingredients, such as 100% Italian hazelnuts, which have been a cornerstone of Loacker's success. Giada's connection to Loacker runs deep, rooted in her nonna's teachings about the importance of authentic Italian flavors. Through this partnership, she looks forward to sharing these cherished moments and creating new experiences for fans.

The integrated campaign will unfold across various channels, telling the story of Giada's love for Loacker and the brand's unwavering focus on quality and taste. Fans can anticipate vibrant and authentic content that will appear on paid, earned, owned, and social media platforms. As the partnership progresses, more details will be revealed, ensuring that enthusiasts stay engaged and excited about the upcoming surprises. The collaboration not only celebrates Loacker's centennial but also invites everyone to savor the rich heritage and delicious treats that have made the brand a beloved name in confectionery.

With this partnership, Loacker and Giada De Laurentiis aim to create countless moments of joy and indulgence. By combining Giada's culinary expertise and Loacker's century-old tradition of excellence, they are set to delight fans with unique offerings and memorable experiences. This collaboration is a testament to the enduring appeal of pure, natural goodness, inviting everyone to join in the celebration of Loacker's 100th anniversary.