The rivalry between Logan Paul, the content creator, and Lionel Messi, the Argentine football star, has escalated from a branding dispute to an unexpected verbal showdown. Initially, Logan Paul made headlines by claiming he could defeat Gervonta Davis in a boxing match. Now, his attention has shifted to Messi, following a legal conflict over their respective hydration drink brands. The clash began when Mas +, Messi’s brand, accused Prime by Logan of copying its bottle design. This disagreement has led to a series of lawsuits and counter-lawsuits, with both parties asserting their intellectual property rights. In a recent TikTok video, Logan issued a provocative challenge to Messi, adding a new twist to this ongoing trade war.

In June 2024, Mas + launched its sports drink, which immediately drew comparisons to Prime due to the striking resemblance in bottle design. The similarities did not go unnoticed, prompting the team behind Mas + to take legal action against Prime in a New York court last October. They argued that their product did not infringe on Prime's intellectual property and even provided customer differentiation analysis to support their case. However, Logan Paul and KSI, who are involved in the Prime project, swiftly retaliated with a countersuit. They alleged that Mas + was attempting to confuse consumers by mimicking Prime's trade designs. This back-and-forth legal battle has kept both brands in the public eye, with no resolution in sight yet.

Adding fuel to the fire, Logan Paul posted a video on TikTok responding to the lawsuit filed by Messi’s brand. He addressed the claims head-on, questioning the fairness of the accusations and defending Prime’s originality. Logan’s tone was confrontational yet humorous, as he playfully suggested that Messi should prove his prowess outside the courtroom. “If you can’t beat the best, you have to be the best,” Logan remarked, implying that Messi’s brand had failed to innovate. He then issued a bold challenge, proposing a boxing match between himself and Messi as a condition for withdrawing the lawsuit. This unconventional proposition has sparked widespread discussion and further intensified the rivalry.

As the legal proceedings continue, the exchange between Logan Paul and Lionel Messi has taken an unexpected turn. While the courts analyze evidence and weigh arguments, the public eagerly awaits the outcome of this high-profile dispute. Logan’s provocative challenge adds a layer of entertainment to what was initially a straightforward business conflict. Regardless of the final verdict, this saga highlights the competitive nature of the beverage industry and the lengths to which brands will go to protect their identity. The world now watches to see if Messi will accept Logan’s offer, potentially setting the stage for an unprecedented matchup.