Basketball
LSU's Flau’jae Johnson Signs Equity Deal with Unrivaled Women's Basketball League
2024-12-05
Flau’jae Johnson, a remarkable 21-year-old star, has been making waves in both the sports and business worlds. Her recent signing with the women’s 3-on-3 basketball league Unrivaled has added another feather to her cap. While she can't play in the league yet, she will receive an equity stake, a significant step in her career.
Unrivaled Deals and Rising Stars in Women's Basketball
National Championship and WNBA Prospects
In just two years of playing college basketball, Flau’jae Johnson led LSU to the 2023 national championship. Her exceptional skills on the court quickly made her a top prospect for WNBA teams. Her ability to perform under pressure and lead her team to victory has earned her a well-deserved reputation. Off the court, she continues to shine as a rapper, signing with Jay-Z's Roc Nation in 2021 and releasing a song with Lil Wayne in June. This dual talent has made her a marketing goldmine, with more than 3.5 million followers across her Instagram, TikTok, and Twitter accounts. Brands have taken notice, and she has signed deals with companies like Meta, Puma, Powerade, the Athlete’s Foot, and Amazon.Unrivaled League and Equity Stake
The new women’s 3-on-3 basketball league Unrivaled has signed Flau’jae Johnson as an owner and collaborator. The league, set to kick off its inaugural season in January, aims to offer female athletes another option to play basketball during the WNBA offseason. In addition to giving players equity in the league, Unrivaled aims to offer the highest average salary in women’s pro sports league history. In October, Unrivaled signed a broadcast deal with TNT Sports, further solidifying its position in the sports world. Johnson's equity stake in the league is a testament to her growing influence and business acumen.Balancing Sports and Business
With so many different activities in her life, from playing college basketball to rapping and business ventures, Flau’jae Johnson has had to develop excellent discipline, consistency, and time management skills. She still takes time to learn about business by meeting with CEOs, watching YouTube videos, or studying. Currently, she is reading “Investing 101” by Michele Cagan to expand her knowledge. Despite the pressure and demands, she doesn't like sitting idle and prefers to get things done. She said, "I don't like sitting in the house watching Netflix. … I like getting stuff done."Role Models and Future Plans
When asked about her role model, Flau’jae Johnson looks up to LeBron James. She admires his business acumen and the way he leverages his opportunities to build a successful empire. He has not only achieved great success in sports but has also made a significant impact by building a school to help others. Regarding her future plans, Johnson hasn't decided yet when she will enter the WNBA draft, but she isn't worried about her brand diminishing. She believes that NIL is just a gateway to the pros and that the opportunities she gets from college will still be valuable.