In a move to enhance user experience, Instagram Threads is exploring new features that will align its platform more closely with social networks like X (formerly Twitter) and Bluesky. These developments aim to provide users with greater control over their online identity and profile presentation. The proposed changes include the ability to set a display name independently of Instagram and add cover images to profiles. While these features are still in the prototype phase, they represent a significant step toward making Threads more independent from its parent platform.
In recent months, Meta has been working on enhancing the user interface of Threads. According to sources familiar with the matter, the company is internally testing two key features: customizable display names and profile cover images. A representative confirmed to a tech publication that these options are not yet available to the general public but could be rolled out in the future.
The current limitation of Threads ties user profiles directly to Instagram, preventing any modifications to display names. This restriction has posed challenges for users who wish to maintain consistency across different platforms. By introducing the option to set a unique display name, Meta aims to offer users more flexibility and control over their online presence. Users would be able to change their display name twice within a 14-day period, providing a balance between customization and stability.
Additionally, the introduction of cover images would allow users to express their individuality through visual elements. This feature would enable users to add a personal touch to their profiles, similar to what is offered on other social media platforms. Cover images can serve as an effective tool for attracting attention and conveying personal or professional branding.
These potential updates reflect Meta's efforts to make Threads a more versatile and independent platform. With over 100 million daily active users and 300 million monthly active users, Threads has already established itself as a significant player in the social media landscape. Offering more customization options could further solidify its position and attract users looking for a richer, more personalized experience.
From a journalist's perspective, these developments highlight the ongoing competition among social media platforms to offer users the best possible experience. As platforms like Threads evolve, they must strike a balance between innovation and maintaining a user-friendly environment. The introduction of these features suggests that Meta is committed to listening to user feedback and adapting its services accordingly. It will be interesting to see how these changes impact user engagement and whether they lead to increased adoption of the platform.