Meta's Threads is making significant strides in user engagement. Instagram head Adam Mosseri's announcement about testing a feature to help new users find and follow collections of profiles related to popular topics has sparked interest. This comes at a time when many X users are migrating to Bluesky, which is rapidly gaining popularity.

Unlock the World of Threads with Curated Profile Collections

Connecting New Users with Suggested Accounts

Meta's Threads is rolling out its own take on Bluesky's "Starter Packs." These curated lists of suggested accounts assist new users in finding people to follow. When new users sign up for Threads, they are presented with the suggested collection of profiles, and it also appears within the app's "For You" feed. The collections focus on various topics like pop culture and recipes, providing a diverse range of options for users.For instance, Threads already connects new users to accounts they follow on Instagram. This helps in establishing a foundation for their social network. However, the popularity of Starter Packs on Bluesky has posed a challenge as they allow users to instantly connect with others by joining a growing community.

Adding New Functionality Based on User Feedback

Threads has been actively working to update itself based on user feedback. Recently, it rolled out custom feeds, enabling users to curate feeds around specific topics or certain user profiles. This gives users more control over their reading experience and allows them to focus on the content that interests them the most.It also started testing the option for users to choose their "For You," "Following," or a custom feed as default. This flexibility ensures that users can personalize their Threads experience according to their preferences. Additionally, it rolled out changes to surface more content from people they follow in the app's "For You" algorithmic feed in response to complaints from users who wanted to see less content from those they don't follow.

Competing with Bluesky in User Engagement

Meta's efforts to update Threads are crucial as Bluesky is catching up with Threads in terms of daily active users. Bluesky experienced a surge in users after the U.S. presidential election, with X adopting a more right-wing stance and Musk using the social network to campaign for President-elect Donald Trump.Threads is striving to keep its users engaged and prevent them from moving to Bluesky. By offering curated profile collections and adding new functionality, Threads aims to provide a unique and valuable experience for its users.