Software
Queer-owned brand discovery Famm launches LGBTQ+ social app
2024-12-08
Famm, a remarkable discovery platform dedicated to queer-owned brands, was ingeniously crafted by the BIPOC queer married couple Cat Perez and Marianna Di Regolo. Its primary purpose is to assist users in locating LGBTQ-owned businesses. Now, it is set to introduce a brand new social networking app tailored specifically for LGBTQ+ professionals and business owners, enabling them to connect and collaborate seamlessly.

Empowering LGBTQ+ Professionals with a Dedicated Network

Discovering a Safe Space

Famm Connect, which is now accessible on both iOS and Android devices, boasts common features such as a feed for sharing and discovering posts, direct messaging capabilities, and a dedicated section for managing and cultivating connections. What truly distinguishes it is its unwavering commitment to creating a secure and inclusive environment where LGBTQ+ professionals can engage with authenticity. In professional settings, LGBTQ+ individuals often encounter discrimination, microaggressions, or biases. It can be challenging to find support on mainstream networks that fail to address their specific challenges. Moreover, they may hesitate to disclose their sexual orientation or gender identity on platforms like LinkedIn due to concerns about potential career setbacks.

Famm Connect emerges as a superior alternative to mainstream platforms, offering a space where users can effortlessly find like-minded individuals who understand their experiences and challenges. It allows them to celebrate their identity rather than concealing it.

Intention-Driven Connections

One notable feature of Famm Connect is its "Open to" tags. These tags can be added to a user's profile to specify their intentions for using the app, such as being open to coffee chats, mentoring opportunities, volunteering, and more. This ensures that when users reach out to others, their interactions are purposeful rather than random spamming.

With approximately 1.4 million LGBTQ-owned businesses operating in the U.S., Famm also plans to incorporate listings for businesses to promote their products and services. Perez highlights that it is challenging for business owners to advertise on larger platforms as their offerings may use certain terminology that could lead to flagging or banning. Currently, business listings are free, but the platform will soon introduce premium business profiles at a cost of $20 per month or $200 per year.

Building a Comprehensive Network

In addition to the existing features, Famm is in the process of developing a section dedicated to in-person networking events, job listings, and sponsored posts. This comprehensive approach aims to provide LGBTQ+ professionals with a one-stop destination for all their professional needs.

The app is freely available for download and operates on an invite-only basis, allowing for unlimited referrals. It represents a significant step forward in creating a supportive community for LGBTQ+ professionals and business owners.

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