The Marietta City Council is evaluating innovative approaches to enhance the financial performance of the city’s Family Aquatic Center. With mounting operational challenges, officials are considering privatization or partnerships with specialized management groups to ensure sustainable operations for the 2025 and 2026 seasons.

Transforming the Future of Marietta's Aquatic Center

Assessing Financial Performance and Losses

City officials have been closely monitoring the financial health of the Marietta Family Aquatic Center. Recent data reveals that despite efforts to cut costs, such as closing the on-site concession stand, the facility still incurred a loss of $41,000 last year, down from $64,000 in the previous year. This significant deficit has prompted council members to seek alternative solutions. Michael Scales, a councilmember, highlighted the need for a comprehensive review of all expenses, including water and utilities, to identify areas where savings can be made. The city aims to strike a balance between reducing costs and maintaining high-quality services for residents.The discussion around the aquatic center’s finances has also led to an exploration of new revenue streams. Food trucks have emerged as a promising option, with several local vendors setting up outside the pool area. This initiative has not only generated additional income but also received enthusiastic support from the community. The success of these food trucks suggests that there may be untapped opportunities to diversify revenue sources while enhancing the overall visitor experience.

Evaluating Privatization and Private Management Options

One of the most compelling proposals under consideration is the potential privatization of the aquatic center. Councilmember Jon Grimm argued that private companies, driven by profit motives, might be more efficient in managing and operating the facility. He believes that a private entity would invest more resources into improving the center’s operations, leading to better financial outcomes. Privatization could also bring in fresh ideas and innovations that the city might not have considered.However, this approach is not without its challenges. Some council members have raised concerns about the impact on low-income residents who rely on the aquatic center as an affordable summer recreation option. Ensuring accessibility remains a priority, and any changes must be carefully weighed against the needs of the community. As the city moves forward with its evaluation, it will be crucial to find a solution that benefits both the financial health of the facility and the well-being of its patrons.

Preparing for the Future: Next Steps and Timelines

With proposals due by February 18th, the committee is working diligently to finalize its decision before the February 20th council meeting. The goal is to have a new management contract in place by the start of the 2025 pool season. In the meantime, the city continues to gather input from various stakeholders, including residents and potential bidders. By engaging in open dialogue and considering all available options, the council aims to make an informed decision that will secure a bright future for the Marietta Family Aquatic Center.

Exploring Alternative Revenue Streams and Community Engagement

Beyond privatization, the city is exploring other ways to boost revenue and engage the community. Renting out spaces for events, expanding partnerships with local businesses, and even introducing premium services are all being considered. These initiatives could help offset operational costs while creating new opportunities for community involvement. For instance, allowing local artists to showcase their work at the pool could attract more visitors and foster a vibrant cultural atmosphere. The key is to find creative solutions that align with the city’s goals and values, ensuring the aquatic center remains a cherished asset for years to come.