The Somerset Patriots, affiliated with the New York Yankees at the Double-A level, have been awarded the prestigious 2024 Freitas Award for Double-A Organization of the Year by Baseball America. This accolade recognizes teams that exhibit long-term success and excellence in Minor League Baseball operations. The Patriots' exceptional year included innovative promotions, media exposure, and player development milestones. Unique events such as "Jersey Diners," "Sopranos Night," and "The Nine" garnered national attention, while record-breaking attendance and retail sales highlighted their achievements. The team's commitment to player rehabilitation and promotion to the MLB further solidified their standing in the baseball community.
Innovative Promotions and Record-Breaking Success
In the vibrant autumn of 2024, the Somerset Patriots achieved unprecedented recognition through a series of groundbreaking initiatives. Located in New Jersey, this dynamic team introduced "Jersey Diners," an alternate identity celebrating the state's rich diner culture. This creative campaign captured the imagination of fans nationwide, earning millions of impressions on social media and featuring prominently on major networks like NBC Channel 4 New York and ESPN SportsCenter.
The Patriots also hosted "Sopranos Night," which featured a special appearance by actor Steve Schirripa, drawing a crowd of over 7,600 fans—the largest non-fireworks Saturday night attendance in franchise history. Another highlight was their participation in MiLB’s "The Nine" initiative, where they rebranded as the New York Black Yankees to honor the historic Negro Leagues team. These efforts culminated in significant media coverage, with the Patriots ranking fourth among 120 MiLB organizations in social media impressions, totaling over 49 million.
On the field, the Patriots excelled with 14 players undergoing MLB rehab assignments, including star pitcher Gerrit Cole. A record 17 former Patriots made their MLB debuts, most notably Ben Rice, who became the first Yankee rookie to hit three home runs in a single game. Additionally, four Patriots were part of the Yankees’ World Series roster, highlighting their crucial role in developing future stars.
The Patriots' broadcast success was equally impressive, topping all of Double-A baseball with over 1.6 million minutes streamed. Eight games aired on the YES Network, and partnerships with local diners and Taylor Provisions Company enhanced the Jersey Diners brand. Retail sales surged to record levels, marking the best retail year in the team's 25-year history.
Co-Chairman Jonathan Kalafer expressed pride in receiving this honor, emphasizing the organization's commitment to excellence. Yankees General Manager Brian Cashman praised the Kalafer family and the Patriots staff for their dedication to player development, noting the premier facilities in Somerset and the successful transition of over 43 former Patriots to Major League status since 2021.
Achievements Inspire Future Endeavors
The Somerset Patriots' remarkable journey serves as an inspiring testament to the power of innovation and collaboration. Their success highlights the importance of engaging communities through unique promotions and fostering talent development. As they look ahead to 2025, the Patriots remain committed to setting new standards in Minor League Baseball, continuing to provide unforgettable experiences for fans and unparalleled opportunities for players.
This award not only celebrates past accomplishments but also sets the stage for future endeavors. It underscores the value of creativity, partnership, and unwavering dedication to excellence. The Patriots' story is one of inspiration, reminding us that with vision and effort, extraordinary achievements are within reach.