The Spring/Summer 2025 fashion runways have unveiled a captivating array of beauty trends that blend nostalgia with contemporary elegance. From the revival of '60s-inspired eye makeup to minimalist skin preparations, designers and makeup artists have crafted looks that resonate with both past and present aesthetics. Key elements include bold eyewear, shimmering highlights, and understated lip colors. Each trend offers a fresh take on classic styles, ensuring that this season's makeup is both striking and wearable.
A Journey Through Time: Reviving Vintage Beauty with a Modern Twist
In the heart of New York Fashion Week, Armani Beauty's Global Makeup Artist, Hiromi Ueda, introduced a '60s-inspired double eyeliner look. The design featured burgundy lines above and below the lash line, with a deliberate gap between them, creating a modern-retro effect. White eyeliner was used in the waterline, adding a touch of vintage charm. For a sun-kissed glow, bronzing powder mixed with cheek tint in Rosy Peach enhanced the models' natural radiance. Lips were kept soft and natural, using Lip Power blended with Prisma Glass for a multi-dimensional finish.
Moving to another runway, Marco Rambaldi embraced a mod aesthetic with pastel eyeshadows. Bright lilac paint took center stage, while mascara and liner were omitted, allowing the rest of the face to remain fresh and unadorned. This approach highlighted the simplicity and purity of the look.
Khaite showcased minimalist beauty with dewy skin and statement brows created by Nars. Celebrity esthetician Danuta Mieloch utilized her Danucera Cerabalm to prep and hydrate the skin, adding a subtle glow. Brandon Maxwell continued the minimalist theme with barely-there tints on cheeks and lips, achieved through neutral blush and tissue-blotted lipstick.
Jason Wu's highlighter powder added a touch of shine to the tops of cheekbones, creating a plump, hydrated complexion. Meanwhile, Alice + Olivia's presentation featured strategically placed shimmer shadows, while Naeem Khan opted for intense metallic washes. Chanel brought glimmer to its runway with black eyeliner topped with sequins, and Diotima dazzled with colorful mascaras ranging from scarlet to stark white.
Lips also received innovative treatments. Sheika Daley introduced blue mascara at LaQuan Smith, creating a demure yet sexy look. Dries Van Noten's chromatic lashes paired fuchsia and yellow shades, contrasting beautifully against bare, glowing skin. Wine shades were reimagined as bitten lips, with Romy Soleimani using Retrouvé’s Balancing Facial Oil to enhance the models' natural glow. Carolina Herrera combined a glossy natural lip with a feminine cat-eye liner, while Stila Cosmetics' lip stains provided a just-bitten effect without heaviness.
On the opposite end of the spectrum, Christian Siriano embraced grungy eyes with smudged eyeliner reminiscent of '90s party girls. Dior's "après-sport" look featured messy, nonchalant eyeliner blended with fingers, complemented by a post-workout flush. Alexander McQueen's dramatic reverse eyeliner extended from the inner corner to the temples, creating a punk graphic liner.
Beauty Trends That Inspire
These Spring/Summer 2025 beauty trends offer more than just visual appeal; they inspire us to embrace our individuality and creativity. By blending vintage elements with modern techniques, these looks remind us that beauty is not confined to a single era or style. Whether you prefer the simplicity of minimalist makeup or the drama of grungy eyes, there's something for everyone. Ultimately, these trends encourage experimentation and self-expression, reminding us that beauty is an art form that evolves with each passing season.