The highly anticipated Super Bowl LIX is set to be a spectacular event not only for football fans but also for those eagerly awaiting the commercials. This year, numerous celebrities and brands have come together to create memorable advertisements that will air during one of the most-watched events of the year. With commercial slots reportedly selling out in August, companies are preparing to showcase their innovative marketing strategies through partnerships with renowned figures from various industries.
A Parade of Stars in Innovative Commercials
In the lead-up to the big game on February 9th, several brands have already begun teasing or fully unveiling their advertisements. Country music icon Shania Twain lends her voice to Nestlé-owned Coffee Mate's debut Super Bowl ad, promising an engaging experience for viewers. Meanwhile, TikTok sensations Charli XCX and Martha Stewart, along with actor Matthew McConaughey, are featured in an Uber Eats commercial that emphasizes inclusivity. Coors Light taps into comedy gold by casting Timothy Simons, best known for his role in "Veep," while Bosch brings Antonio Banderas and a tribute to WWE legend Randy Savage to life on screen.
MSC Cruises introduces its first-ever Super Bowl spot starring daytime television host Drew Barrymore and actor Orlando Bloom, featuring Barrymore singing Madonna’s “Holiday” aboard a luxurious cruise ship. Marvel actors Chris Hemsworth and Chris Pratt promote Meta’s Smart Glasses, highlighting the technology's capabilities. Hellmann’s Mayonnaise offers a nostalgic treat with a reunion of “When Harry Met Sally” stars Meg Ryan and Billy Crystal. Soccer star David Beckham stars in Stella Artois' ad, sharing a heartfelt moment with his parents. Post Malone and Shane Gillis return for Bud Light's third consecutive appearance, while Michelob Ultra presents a competitive pickleball match between actors Willem Dafoe and Catherine O'Hara and athletes Sabrina Ionescu, Ryan Crouser, and Randy Moss.
Rapper Doja Cat showcases her love for Taco Bell in a playful ad where she photobombs fans. Pringles enlists Adam Brody, Nick Offerman, and NBA star James Harden to pay homage to the iconic mustache of Mr. P. General Mills returns to the Super Bowl after more than a decade with Tim Robinson and Sam Richardson promoting Totino’s Pizza Rolls. Brothers Peyton and Eli Manning, both retired NFL legends, face off in FanDuel’s kicking competition, adding another layer of excitement to the pregame show.
Several other brands, including Rocket Mortgage, Booking.com, Mountain Dew, GoDaddy, and Doritos, have confirmed their participation but have yet to reveal their plans. The cost of a 30-second ad slot has soared to $7 million, reflecting the immense value placed on this platform. Since the early days of Super Bowl advertising, costs have skyrocketed from $150,000 per minute in 1968 to today's astronomical figures. Last year's Super Bowl in Las Vegas attracted over 123 million viewers, making it the most-watched TV event since the Apollo 11 moon landing.
Despite the excitement, some companies like State Farm have opted out of advertising due to unforeseen circumstances, such as the impact of Los Angeles wildfires. Nonetheless, the stage is set for an unforgettable night filled with thrilling commercials and stellar performances.
From a viewer's perspective, the Super Bowl commercials offer a unique blend of entertainment and innovation. Each ad serves as a testament to the creativity and resourcefulness of brands striving to captivate audiences in just a few seconds. As we tune in, we can expect to witness not only the power of celebrity endorsements but also the ingenuity behind each campaign. These moments remind us of the enduring appeal of the Super Bowl, where sports and advertising converge to create unforgettable experiences.