Threads is now conducting tests to enable its users to assess how their individual posts have performed on the social network. Up until now, the "Insights" feature only presented aggregated metrics for all posts. However, this new feature allows users to view metrics for each post.

Enhanced Post Insights

If you are part of the test, you can sort posts based on the highest or lowest number of views, likes, and replies they received. Additionally, you can obtain a breakdown of views and interactions by followers and non-followers for each post. You will also be able to see the number of people who followed you from a specific post.This change was announced by Instagram head Adam Mosseri on Thursday. He emphasized that it will assist users in better understanding which types of posts resonate with their audiences. Especially now that Threads has modified its algorithm to display more content from accounts that users actually follow.Image Credits: MetaIn the past few weeks, Meta has been actively developing and updating Threads. This is likely in response to the growing popularity of the X competitor Bluesky, which recently reached over 20 million users.The updates include a more profound integration with the fediverse, advanced search capabilities, custom feeds, the option to select a default feed, AI-powered summaries of trending topics, and much more.Although Threads has a substantial user base of more than 275 million monthly active users, Bluesky is catching up in terms of daily active users. As a result, the Meta-owned social network has been working hard to satisfy users and introduce additional functionality in an attempt to remain competitive and prevent users from switching to Bluesky.Bluesky witnessed a significant increase in popularity after the U.S. presidential election. During this time, X adopted a more right-wing approach, especially after Musk used the social network to campaign for President-elect Donald Trump.For example, when looking at post metrics, users can clearly see which posts have attracted the most attention. They can notice patterns in the engagement from both followers and non-followers. This provides valuable insights for content creators to optimize their future posts.In terms of the integration with the fediverse, it offers a more diverse and interconnected social experience. Users can explore a wider range of content and connect with different communities.The advanced search feature allows users to quickly find specific posts or topics of interest. This saves time and enhances the overall user experience.The option to choose a default feed gives users more control over the content they see. They can customize their feed based on their preferences and interests.The AI-powered summaries of trending topics help users stay updated without having to sift through a large amount of information. It provides a quick overview of what is popular at any given time.In conclusion, these updates to Threads demonstrate Meta's commitment to improving the platform and keeping it competitive in the social media landscape. Users are benefiting from more detailed insights and enhanced functionality, while Meta works to address the challenges posed by competitors like Bluesky.