A remarkable evening unfolded as the Department of Sport Management celebrated its top students during the 2025 senior banquet and awards ceremony. The event, held on April 28, highlighted the achievements of graduating seniors and recognized their contributions to both academics and community service. Keynote speaker Samantha Coury '13 inspired attendees with her reflections on navigating life after graduation.

Inspiring words set the tone for the evening when Coury, now director of advertising strategy and planning at the PGA TOUR, delivered a heartfelt address. Drawing from her extensive career in sports marketing and leadership roles, she emphasized the importance of embracing challenges, learning from setbacks, and maintaining a curious mindset. Her personal anecdotes about overcoming rejection and uncertainty resonated deeply with the audience, encouraging them to view professional growth as a dynamic journey rather than a linear path. Through humor and candor, Coury conveyed how perseverance and adaptability paved her way to success.

The celebration continued with the presentation of several prestigious awards honoring exceptional individuals within the program. Brynja Burton '25 was awarded the title of Sport Management Major of the Year, praised for her outstanding academic performance and dedication to Elon Athletics and the WINS initiative. Will Ferris '25 received the James P. Drummond Service Award, acknowledging his invaluable contributions to the university community. Additionally, new members were welcomed into the COSMA Chi Sigma Mu Honor Society, celebrating their commitment to excellence in sport management. These recognitions underscore the department's commitment to fostering talent and promoting leadership among its students.

Beyond accolades and speeches, this occasion serves as a reminder that success is not merely defined by accomplishments but also by resilience and passion. As graduates prepare to step into the world beyond academia, they carry with them the lessons learned from esteemed mentors like Coury and the encouragement to pursue their aspirations relentlessly. The future looks bright for these emerging leaders who embody the spirit of innovation and determination, ready to make meaningful impacts in the field of sport management.