To revitalize tourism in Hong Kong, it's essential to transcend iconic skylines and fleeting events. The city must focus on creating genuine experiences that capture its unique essence, drawing visitors into a world where tradition meets modernity.

Discover the Unseen Treasures of Hong Kong’s Rich Culture

Building a Diverse Cultural Brand

The recent blueprint for Hong Kong's tourism sector marks a pivotal moment. It underscores the government's dedication to fostering a diverse array of cultural offerings. From traditional heritage to contemporary pop culture and performing arts, this initiative aims to showcase the multifaceted soul of the city. Just as South Korea has successfully leveraged its cultural assets through hallyu, or the "Korean wave," Hong Kong can learn from this model. By 2023, hallyu had amassed an impressive global fan base of 225 million enthusiasts. A survey indicated that over 30% of these fans traveled to Korea specifically because of their interest in Korean pop culture. This phenomenon extends beyond music and films to encompass food, fashion, beauty, and lifestyle. Hong Kong, too, is ripe with underutilized cultural treasures waiting to be discovered.Hong Kong's cinematic legacy stands out as one of its most potent cultural assets. During the 1980s and 1990s, the city was a powerhouse in film production, second only to the United States in film exports. Legendary figures like Jackie Chan, Tony Leung Chiu-wai, Wong Kar-wai, and Tsui Hark have left an indelible mark on global cinema. Recently, "The Last Dance" emerged as Hong Kong's highest-grossing local film, earning over HK$142 million by the end of 2024. This film delves into the intricate rituals of Taoist funerals, offering a rare glimpse into the city's intangible cultural heritage. Such narratives deserve greater attention and promotion to attract a wider audience.

Promoting Intangible Heritage

Intangible cultural elements hold immense value for tourism. These include traditions, rituals, and practices that define a community's identity. For instance, the Taoist funeral rituals portrayed in "The Last Dance" provide a profound insight into Hong Kong's spiritual and cultural fabric. Promoting such aspects can create immersive experiences that resonate deeply with tourists. Unlike tangible landmarks, intangible heritage offers a more personal and authentic connection. It allows visitors to engage with local customs and beliefs, fostering a richer understanding of the city's history and values.Moreover, the film industry's resurgence in 2024, driven by fresh talent and a demand for realism, signals a promising future. The success of "The Last Dance" highlights the potential of exploring lesser-known facets of Hong Kong's culture. By highlighting these unique elements, the city can differentiate itself in the competitive global tourism market. Intangible heritage should be at the forefront of promotional efforts, ensuring that visitors leave with memorable and meaningful experiences.

Learning from Global Models

South Korea's proactive approach to exporting its films provides valuable lessons for Hong Kong. With 35 cultural centers established worldwide, South Korea has effectively positioned itself as a leader in promoting vibrant cultural content. The Korean Cultural Centre in PMQ, for example, has curated 30 Korean films for free public screenings since 2022. This strategy not only fosters local appreciation but also enhances international visibility. Hong Kong can adopt similar initiatives to boost its cultural presence globally.Cultural exchange programs and partnerships can play a crucial role in this endeavor. Collaborations with international institutions can facilitate the sharing of knowledge and resources, enabling Hong Kong to present its rich cultural tapestry on a broader stage. Additionally, leveraging digital platforms can extend reach and engagement. Virtual tours, online exhibitions, and interactive webinars can introduce Hong Kong's culture to a global audience, breaking down geographical barriers. By embracing innovative strategies, Hong Kong can cultivate a robust cultural brand that captivates and inspires travelers from around the world.