The highly anticipated Super Bowl 2025 is not just a showcase for football but also a platform for some of the most creative and star-studded commercials. Companies are pulling out all the stops to entertain viewers with celebrity appearances, quirky storylines, and innovative marketing strategies. With prices soaring to over $8 million per ad slot, brands aim to make every second count. From ice cream indulgence to pizza adventures, these ads promise to be as thrilling as the game itself.
Celebrity Showdowns in Beer and Snack Ads
Super Bowl commercials have always been a stage for unexpected pairings and dramatic reveals. This year, beer and snack brands are leading the charge with unique celebrity cameos that add an extra layer of excitement. The advertisements feature iconic figures from sports and entertainment, creating memorable moments that go beyond mere product promotion.
In one standout commercial, Stella Artois brings together former soccer star David Beckham and actor Matt Damon, who discover they are long-lost twin brothers. Their backyard barbecue bonding over Stella Artois showcases the brand's ability to connect people through shared experiences. Meanwhile, Pringles enlists Nick Offerman, Kansas City Chiefs head coach Andy Reid, and L.A. Clippers player James Harden in a humorous scenario where their mustaches mysteriously fly away, adding a whimsical touch to the chip delivery process. These ads highlight how brands can blend humor and celebrity charm to captivate audiences.
Ice Cream, Pizza, and Coffee Delights
Beyond beverages and snacks, the Super Bowl 2025 commercials delve into the world of indulgent treats and comforting flavors. Ice cream, pizza, and coffee brands are leveraging the event to introduce new products and reinforce their brand identities. Each ad offers a delightful escape, inviting viewers to pause and savor the moment amidst the excitement of the big game.
Häagen-Dazs presents a heartwarming scene featuring Fast & Furious stars Michelle Rodriguez, Vin Diesel, and Ludacris cruising down the Pacific Coast Highway to enjoy a peaceful ice cream break. Little Caesars Pizza adds a comedic twist with Eugene Levy's eyebrows disappearing after tasting Crazy Puffs, while Schitt’s Creek star Sarah Levy remains unfazed by her father's antics. Nestle Coffee Mate taps into country music icon Shania Twain's vocals to promote Cold Foam Creamer with an unforgettable jingle. These commercials not only entertain but also emphasize the joy and comfort associated with these beloved brands, making them stand out in the competitive advertising landscape.