In a significant development for combat sports, VICE TV has entered into an extensive multi-year partnership with BYB Bare Knuckle Boxing. This agreement will see 13 prime-time live events broadcast on VICE TV, starting with BYB 37: “Denver Brawl IV” on February 22, 2025, at the Stockyard Events Center in Denver, Colorado. This marks VICE TV's first venture into live sports broadcasting as it transitions to a sports-centric programming model. The collaboration is expected to significantly boost the popularity of bare knuckle boxing and enhance VICE TV's reputation for innovative and provocative sports content.

The Dawn of a New Era in Combat Sports Broadcasting

In the heart of winter, a groundbreaking moment unfolded as VICE TV announced its landmark deal with BYB Bare Knuckle Boxing. This strategic alliance not only introduces a new dimension to VICE TV's programming but also solidifies its commitment to delivering compelling sports content. The inaugural event, BYB 37: “Denver Brawl IV,” set for February 22, 2025, at the Stockyard Events Center in Denver, Colorado, will showcase some of the most thrilling bouts in the sport. Pete Gaffney, President of VICE TV, expressed excitement about incorporating BYB into their lineup, emphasizing the network's dedication to providing thought-provoking sports programming that resonates with its audience.

BYB's recent acquisition of Europe’s oldest bare knuckle boxing promotion has expanded its international presence and enriched its historical fight archives. CEO Greg Bloom highlighted the rapid growth of bare knuckle boxing, drawing parallels to the rise of MMA two decades ago. With VICE TV's support, this ancient yet modernized combat sport is poised to reach unprecedented heights. The main event of BYB 37 features Super Lightweight Champion Harry Gigliotti defending his title against Jon Barnard, while Helen Peralta aims to become a two-division champion by facing Lailane Mota in the co-main event.

From a journalist's perspective, this partnership signals a pivotal shift in how combat sports are presented and consumed. By aligning with a media giant like VICE TV, BYB Bare Knuckle Boxing is not only gaining broader exposure but also validating its position as a sport on the rise. The fusion of traditional combat techniques with modern media platforms promises to captivate audiences and redefine the landscape of combat sports entertainment. As fans eagerly anticipate these live events, it's clear that the future of bare knuckle boxing is brighter than ever.