Despite the departure of star players like Caitlin Clark, women's college basketball continues to flourish. The sport has demonstrated its ability to captivate audiences without relying on singular talents. Over the past year, major television networks have significantly increased their coverage, showcasing a growing interest in women's college basketball.
Television executives initially doubted whether the absence of stars like Clark and Angel Reese would impact viewership. However, networks such as Fox, CBS, and ESPN have expanded their broadcasting schedules. For instance, Fox aired 18 games during the 2024-25 season, including prime-time slots. This increased exposure highlights a shift in perception, proving that the audience for women's basketball is robust and eager to engage with new talent. Ratings have surged, with ABC's regular-season broadcasts averaging over a million viewers per game, indicating sustained interest beyond specific player fanbases.
The emergence of new stars across multiple teams further supports the sport's growth. USC's JuJu Watkins and UConn's Paige Bueckers are among the standout players leading their teams into the championship race. Notre Dame's backcourt trio of Olivia Miles, Hannah Hidalgo, and Sonia Citron adds depth to the competition. Parity in the league has contributed to heightened excitement, with six teams boasting strong championship odds. Additionally, the success of alternative platforms like the Unrivaled 3-on-3 league demonstrates the broader appeal of women's basketball, drawing significant viewership even without Clark's participation.
As the NCAA Tournament unfolds, it becomes evident that the future of women's basketball is bright. The sport's evolution from reliance on individual stars to a collective showcase of diverse talents signifies its maturity and resilience. With continued support from broadcasters and fans alike, women's college basketball is set to maintain its upward trajectory, inspiring future generations and reinforcing the value of gender equality in sports.