In a time of economic uncertainty, one company is bucking the trend in Hong Kong's traditional finance sector. Animoca Brands, a Web3 powerhouse, is expanding its footprint in the city, even as banks and professional services firms are scaling back. This story explores Animoca's unwavering commitment to Hong Kong and the factors that have shaped its decision to stay put, despite the challenges posed by the pandemic.Animoca's Unwavering Commitment to Hong Kong
Embracing Hong Kong's Creative Energy
Animoca's decision to remain in Hong Kong is rooted in the city's unique creative energy, which the company believes cannot be replicated elsewhere. Hong Kong's rich heritage in film, music, and art has fueled a vibrant ecosystem that aligns with Animoca's own innovative spirit. The company's leadership recognizes the value of this cultural tapestry and sees it as a crucial component of their success.
Evan Auyang, the president of Animoca Brands, emphasizes the importance of Hong Kong's creative landscape, stating, "Hong Kong's unique creative energy, fueled by its rich heritage in film, music, and art, is something Animoca believes can't be replicated elsewhere." This sentiment underscores the company's deep-rooted connection to the city and its unwavering commitment to fostering innovation within this dynamic environment.
Navigating the Challenges of COVID-19
The COVID-19 pandemic presented significant challenges for businesses across Hong Kong, and Animoca was no exception. During the prolonged lockdowns, the company seriously considered the possibility of relocating to a more favorable location. However, Animoca's strong ties to Hong Kong ultimately prevailed, and the company decided to stay put.
As Auyang explains, "During COVID, we thought about relocating. We could be anywhere." But the company's deep-rooted connection to Hong Kong proved too strong to sever. "But ultimately, we were born here. Hong Kong is part of our DNA," he added, underscoring the company's unwavering commitment to the city.
Government Support and Collaboration
Animoca's decision to remain in Hong Kong has been bolstered by the strong support and collaboration it has received from the local government. The company's co-founder and executive chairman, Yat Siu, has forged a pivotal partnership with the Financial Services and Treasury Bureau (FSTB), which has publicly endorsed Animoca's Web3 initiatives.
Auyang highlights the significance of this partnership, stating, "When the [FSTB] announced Hong Kong's ambitions for Web3, they did it on stage with Yat Siu. That level of partnership is unique." This level of government backing has been instrumental in Animoca's decision to maintain its presence in Hong Kong, providing the company with a sense of stability and confidence in the city's commitment to fostering innovation in the Web3 space.
Embracing a Culture of Experimentation
Animoca's resilience and growth in Hong Kong are also driven by a culture of experimentation and a willingness to adapt. The company has pivoted several times over the course of its short history, embracing failure as a necessary part of the innovation process.
As Auyang explains, "As a company, we have to experiment. We have to accept failure as part of it." This mindset has allowed Animoca to explore new avenues and pivot its strategy as needed, ultimately positioning the company for long-term success in the ever-evolving Web3 landscape.
Experienced Leadership and Talent
One of the unique aspects of Animoca's Hong Kong operations is the depth of experience within its executive team. Unlike many other Web3 companies, Animoca's leadership is not dominated by young professionals in their 20s, but rather by seasoned individuals in their 40s and 50s.
Auyang highlights this distinction, stating, "Our executive team is fairly experienced. We're not kids in our 20s. Most of us are in our 40s and 50s. We've been through a lot." This wealth of experience and industry knowledge has been instrumental in guiding Animoca through the challenges and opportunities presented by the Web3 revolution.
Expanding Footprint in Hong Kong
Despite the broader economic headwinds facing Hong Kong's traditional finance sector, Animoca is bucking the trend and expanding its physical presence in the city. The company recently opened a new 28,000 square-foot office, which is approximately 10 times the size of a tennis court.
Auyang explains the rationale behind this expansion, stating, "We went from 7,500 square feet to 28,000 square feet. It's a renter's market right now in Hong Kong, and we saw this as the perfect time to create a collaborative space not just for us but for other companies in our portfolio." This strategic move underscores Animoca's confidence in Hong Kong's long-term potential and its commitment to fostering a thriving Web3 ecosystem within the city.