In 2024, Bluesky experienced unprecedented growth as it welcomed millions of new users, many transitioning from other platforms. This influx brought both opportunities and challenges for the social network. The platform saw a significant increase in user reports, particularly concerning harassment and trolling, which highlighted the need for robust moderation practices. To manage this surge, Bluesky expanded its Trust & Safety team to around 100 moderators and implemented psychological support for staff dealing with graphic content.

With the rapid expansion, Bluesky introduced several measures to streamline its moderation process. Automation played a crucial role in handling the increased volume of reports, reducing processing times from minutes to mere seconds for high-certainty cases. However, this also led to occasional false positives, necessitating human oversight for appeals and complex decisions. Additionally, Bluesky began accepting moderation reports directly through its app, enabling users to track actions and updates more efficiently. The company also saw a spike in reports from Brazilian users when X was temporarily banned in the country, leading to an urgent need for Portuguese-speaking moderators.

The statistics reveal that Bluesky users are advocating for a safer and less toxic online environment. Reports of anti-social behavior, misleading content, and unwanted sexual content were among the most common. Despite these challenges, Bluesky remains committed to fostering a positive community. By enhancing its moderation tools and continuously improving its policies, the platform aims to create a space where users can engage respectfully and constructively. This dedication to user safety and trust reflects the broader goal of building a healthier digital society.