In 2025, a remarkable transformation is set to unfold in the world of professional women's basketball. Fans across the globe will find themselves with an unprecedented abundance of viewing opportunities. In the United States alone, the WNBA is on the verge of expanded reach through a groundbreaking media deal. Unrivaled is all set to make its debut season, partnering with TNT, while Athletes Unlimited Basketball enters its fourth season with an enhanced ESPN partnership. This growing momentum is further amplified by the FIBA 3×3 Women's Basketball Series, which will now be broadcast globally on the newly established All Women's Sports Network (AWSN) for both 2025 and 2026. The network, co-founded by EGOT-winning actress and comedian Whoopi Goldberg and George Chung, the CEO of JungoTV, is dedicated solely to women's sports. Their aim is to bridge the significant gaps in women's sports broadcasting and bring accessible coverage to fans in 65 countries worldwide. Currently, AWSN features a diverse range of sports like soccer, volleyball, tennis, cricket, field hockey, table tennis, and football. With the new partnership with FIBA 3×3, the basketball lineup has expanded significantly.

Expanding Platforms and Global Impact

By joining AWSN's lineup, the FIBA 3×3 Women's Series gains a prominent stage to showcase its talent. It will share the limelight with other esteemed women's sports leagues such as the Australian Women's National Basketball League, the Women's Tennis Association, and the UEFA Women's Nations League. Alex Sanchez, the Managing Director of FIBA 3×3, emphasizes the significance of this partnership. "The Women's Series has witnessed remarkable growth in popularity in recent years, and AWSN will offer an exceptional platform for our ever-expanding global audience to connect with the discipline and our exceptional players," he says. FIBA is in perfect alignment with AWSN's mission to promote and celebrate women's sport. This global partnership ensures live and delayed broadcasts of the FIBA 3×3 Women's Series in key regions including the USA, Mexico, India, the Philippines, Vietnam, Japan, Korea, Kuwait, Bahrain, Qatar, the UAE, Saudi Arabia, and Sub-Saharan Africa. These broadcasts will also be accessible through AWSN's carrier partners in several regions, thereby enhancing the visibility of women's 3×3 basketball on a global scale. George Chung, the CEO of AWSN, highlights the popularity of women's basketball among fans and brands. "The popularity of women's basketball is at the forefront, and FIBA's 3×3 Women's Series is one of the most competitive and recognized global leagues," he states.