Reebok, a renowned sports culture brand, has made a significant move by becoming an authorized footwear supplier for the Women's National Basketball Association (WNBA). This partnership aims to bring fans closer to the game and its rising stars through inspiring and engaging content. The brand has enlisted the likes of WNBA stars Angel Reese of the Chicago Sky and Lexie Brown of the Los Angeles Sparks. As the WNBA continues to grow, Reebok's involvement is seen as a crucial step in driving women's basketball to new heights and inspiring the next generation.

Reebok and the WNBA: A Powerful Alliance for Women's Basketball

Reebok's Past and Present in Women's Basketball

Reebok has a long history in women's basketball. Since the 1980s, the brand has been creating basketball shoes for women. In the 1990s, it sponsored some of the nation's best women's collegiate basketball teams and in 1997 gave superstar Rebecca Lobo her own signature shoe. During the late 1990s and early 2000s, Reebok landed marketing and licensing deals with various leagues including the ABL, NBA, and WNBA. In 2002, it sponsored the first-ever women's high school all-American game. Today, Reebok continues to support the game nationally and overseas through new partnerships with leagues like the UK's Super Basketball League (SLB) and the Australian National Basketball League (NBL).This past summer, Angel Reese launched her first official Reebok collection, "Reebok by Angel," and led the unveiling of Reebok's new performance basketball shoe, the "Engine A". In late October, Reese and Reebok agreed to a multi-year partnership extension and confirmed a signature sneaker release for 2026, making her only the second WNBA player to receive a signature shoe from Reebok. Most recently, in mid-November, Reese starred in Reebok's new global campaign, "Sport is Everything," alongside the brand's diverse roster of rising global athletes and artists.

The Impact of the Reebok-WNBA Partnership

The partnership between Reebok and the WNBA is seen as a game-changer. WNBA Chief Growth Officer Colie Edison believes that with iconic brands like Reebok joining, the league will continue to grow. As Reebok reclaims its rightful place in sport, with Shaquille O'Neal and Allen Iverson in executive leadership roles and the signing of rising star Reese, the brand is ready to make a big impact. Reese herself emphasizes the importance of the partnership, stating that as strong female athletes, they can use their platform to set an example for young players.The WNBA's growth is evident, and Reebok's involvement is seen as a key factor. With the support of Reebok, the WNBA can reach a wider audience and inspire more young girls to take up basketball. The brand's commitment to creating inspiring content and providing the right resources will help take the game to new heights.

What's Next for Reebok and the WNBA

Fans can stay updated on what's next from Reebok and the WNBA by following @Reebok and @WNBA on Instagram. This partnership is expected to bring more exciting developments in the world of women's basketball. Reebok's continued support and innovation will ensure that the game continues to thrive. With the talent of players like Angel Reese and Lexie Brown, and the backing of a major brand like Reebok, the future of women's basketball looks bright.