Two of the most prestigious horse racing institutions are set to enhance their spectator experience through advanced ticketing solutions. The Breeders’ Cup World Championships and Del Mar Thoroughbred Club have recently entered into multi-year agreements with SeatGeek, a leading technology platform that aims to transform the live event experience for fans. This partnership signifies a significant leap forward in modernizing how enthusiasts can access and enjoy premier horse racing events.

Through this collaboration, attendees will benefit from an intuitive and streamlined process for acquiring tickets. SeatGeek’s platform not only simplifies the purchasing journey but also offers premium enhancements and exclusive opportunities, enriching the overall race day experience. Additionally, the integration of SeatGeek’s backend technology, Unify, will empower both organizations to optimize their operations, improving sales and inventory management while maintaining high standards expected by guests.

Horse racing is more than just a sport; it's a cultural phenomenon that brings together tradition and excitement. By partnering with SeatGeek, these iconic venues are ensuring that future generations of fans will have seamless access to world-class events. This move reflects a commitment to innovation and excellence, setting a new benchmark for how live sporting events can be enjoyed and managed.