Gulfstream Park, renowned for hosting the prestigious Pegasus World Cup, has introduced an innovative mobile application that enhances the fan experience. Developed by Everi Holdings Inc. and 1/ST, this app integrates traditional race-day activities with advanced mobile betting features. Available on the Apple App Store, it offers a seamless digital platform for ticketing, dining reservations, promotional offers, race schedules, and real-time wagering. The app's phased rollout includes cashless betting through CashClub Wallet® technology, aiming to create engaging and accessible experiences for both seasoned and new fans. Plans extend beyond Gulfstream Park to include other venues like Santa Anita Park, signaling a broader shift towards digital innovation in horse racing.
Enhancing Race Day with Digital Integration
The Gulfstream Racing App redefines how fans interact with live events at the track. By integrating essential services such as ticketing, dining reservations, and promotional offers into one user-friendly platform, it streamlines the race-day experience. Users can now access comprehensive information about upcoming races and place bets effortlessly from their smartphones. This integration of traditional venue features with cutting-edge technology ensures that attendees can fully immerse themselves in the excitement of horse racing without missing a beat.
Phase I of the app introduces a robust set of functionalities designed to enhance convenience and engagement. Fans can manage their entire race-day itinerary from their phones, booking tickets and making dining reservations in advance. Promotional offers and race schedules are readily available, ensuring that users never miss out on special deals or important events. The standout feature, however, is the integrated horse wagering system. With options to place win, place, or show bets directly through the app, fans can enjoy a more dynamic and interactive betting experience. Utilizing Everi’s BeOn Mobile platform and CashClub Wallet® technology, the app facilitates cashless on-site transactions, significantly improving the overall user experience.
Pioneering Mobile Betting Innovation
Beyond its immediate impact on Gulfstream Park, the Gulfstream Racing App represents a significant leap forward in the horse racing industry. Designed with newcomers in mind, the app simplifies the betting process and makes the sport more accessible. Keith Johnson, President of 1/ST TECHNOLOGY, highlighted the app’s focus on delivering a convenient and engaging experience for all fans. The strategic launch prior to the 2025 Pegasus World Cup maximizes visibility and adoption, ensuring that fans can take full advantage of the innovative features during one of the most celebrated events in horse racing.
The app’s sophisticated middleware architecture handles various operations seamlessly, reducing friction throughout the user journey. Real-time wagering transactions are processed efficiently, potentially increasing betting conversion rates. Cashless wagering through CashClub Wallet® addresses regulatory compliance and enhances user confidence. Phase II of the rollout will expand to additional venues, including Santa Anita Park, introducing enhanced horse wagering capabilities and wallet funding options. This expansion underscores the commitment to continuous improvement based on user feedback, ensuring high app store ratings and strong user retention. Ultimately, the Gulfstream Racing App sets a new standard for mobile betting, positioning Gulfstream Park as a leader in digital innovation within the horse racing community.