TikTok is making significant strides in enabling creators to make a positive impact through fundraising for charities and causes they hold dear. This move not only benefits the non-profit organizations but also showcases the power of social media in driving social change.

Empowering Creators to Make a Difference

New Ways to Raise Money

TikTok is now rolling out innovative methods for creators to raise funds for charities. By partnering with Goodstack, a fintech company specializing in charitable donations, creators can support a wide range of nonprofit organizations. This includes well-known names like the American Red Cross and Save the Children. Creators have the ability to personalize their fundraisers, adding custom titles, descriptions, background images, and goal amounts to their fundraising pages. They also have a dedicated space to share their passion for the cause through a personal message or story.

Every fundraiser comes with dedicated stickers that creators can share in their videos, posts, and LIVEs. These stickers aggregate the total donations from all the distributed stickers, making it easier for viewers to contribute.

Although TikTok had standard donation stickers since 2020, the new updated donation experience takes it a step further. Creators can now launch personalized fundraisers and promote them more effectively. In the past, they could only share a standard donation link via a sticker. Now, they have the option to do something more personal, like starting a fundraiser to raise $500 for the American Heart Association in honor of a friend.

Goodstack's Verified Database

Goodstack, founded in 2015, is a SaaS company that plays a crucial role in managing charitable donations. It helps manage donations to notable organizations such as UNICEF, the American Heart Association, WWF, Oxfam, UNHCR, and more. With TikTok's partnership, creators now have access to Goodstack's validated database of nonprofit partners, allowing them to choose organizations they are passionate about.

TikTok wrote in a blog post, "From international nonprofits to local community initiatives, creators can now select organizations that resonate with them."

The company closed a $28 million Series A funding round led by General Catalyst a few weeks ago, further strengthening its position in the charitable donation space.