Software
Duolingo Joins Forces with Netflix for 'Squid Game' Korean Learning
2024-12-10
Attention, fellow entertainment enthusiasts! In the highly anticipated Season Two of the immensely popular Korean thriller series "Squid Game" on Netflix, viewers are about to embark on a new challenge. But before diving in, a crucial question arises - do you know how to speak Korean? This collaboration between Netflix and Duolingo aims to address just that.
Unlock the Secrets of "Squid Game" with Duolingo's Korean Lessons
Why Learn Korean for "Squid Game"
1: The upcoming Season Two of "Squid Game" has sparked a wave of excitement among viewers worldwide. To truly immerse oneself in this thrilling world, knowing the Korean language becomes essential. Duolingo, a renowned language learning app, has joined forces with Netflix to offer a unique learning experience. By integrating over 40 keywords and phrases from the show into its app, learners can connect more closely with the series and enhance their understanding. 2: For example, the sugary treat "dolgana" featured in the third episode of the first season is now part of the Duolingo lessons. This not only makes learning fun but also helps learners remember key vocabulary. Lessons teaching phrases like "Trust no one," "Let's play a game," and "You've been eliminated" add an extra layer of authenticity to the learning process.The Impact of "Squid Game" on Language Learning
1: According to Duolingo's chief marketing officer, Manu Orssaud, the collaboration with "Squid Game" has led to a remarkable 40% jump in Korean learners. Since the series was released in 2021, it has amassed a massive fanbase of 330 million viewers and 2.8 billion hours watched. This shows the power of popular culture in driving language learning. 2: By incorporating references from the show into the regular Korean lessons, Duolingo has created a unique learning environment. Learners can now practice their Korean skills while being inspired by the exciting world of "Squid Game." This approach makes learning more engaging and effective.The Fun Element: TikTok Game Filter
1: In addition to the language lessons, the new TikTok game filter adds another layer of fun to the "Squid Game" experience. Users can test their Korean skills with voice-activated challenges featuring Duo, Duolingo's owl mascot, dressed in a pink guard costume. This interactive element allows learners to have fun while improving their language abilities. 2: For instance, users must accurately pronounce phrases to take out players attempting to survive the infamous Red Light, Green Light game. This not only adds an element of competition but also helps learners reinforce their pronunciation and vocabulary.Netflix's Promotional Efforts
1: Netflix is leaving no stone unturned in promoting "Squid Game." This year, they have hosted a race in Los Angeles on December 12, where fans can compete for a seat at the U.S. premiere. Director Hwang Dong-hyuk and various cast members, including Lee Jung-jae, will be in attendance, adding to the excitement. 2: Fans in select locations like New York, Madrid, Seoul, and Sydney can also check out "Squid Game: The Experience," which allows them to participate in popular games from the show. On December 17, "Squid Game: Unleashed" launches, a new mobile game developed by Netflix Games. These promotional efforts showcase Netflix's commitment to making "Squid Game" a global phenomenon.