The Swedish horseracing industry is grappling with a prolonged downturn, as the latest financial report from ATG reveals a steady decline in racing revenues. Over the past four years, income from horseracing has dropped significantly, reflecting a persistent downward trend. The total betting turnover has also seen a continuous reduction, underscoring the sector's ongoing challenges. Despite these setbacks, ATG's leadership is actively pursuing reforms to revitalize the sport and secure its future.

In response to these financial pressures, ATG is preparing for crucial negotiations with the Swedish government in 2025. The company aims to restructure its governance by advocating for greater independence from state influence, arguing that this change is essential for better serving the interests of Swedish horseracing. Additionally, ATG is lobbying for an exemption from the recent gambling tax increase, which could provide much-needed relief and allow funds to be redirected into improving the V75 betting system. Looking ahead, ATG is exploring opportunities for expansion into Finland, where it plans to partner with Suomen Hippos if the Finnish gambling market becomes more liberalized in 2026.

While horseracing faces significant challenges, ATG has experienced overall corporate growth in 2024, driven by its sports betting and casino divisions. The company reported a 2% increase in net revenues, reaching SEK 5,361m. Sports betting saw a notable 7% rise, while online casino revenue climbed by 8%. These gains were supported by enhancements to ATG's digital platform, including a successful partnership with Kambi Group and the introduction of 600 new casino games. ATG's operating profit also saw a slight increase, reflecting the company's resilience in a challenging environment.

ATG's commitment to supporting Swedish horseracing remains strong, despite financial pressures. The company increased its direct contribution to Svensk Travsport by 1.75%, demonstrating its dedication to sustaining the sport. ATG CEO Hasse Lord Skarplöth acknowledged the turbulent year but highlighted the positive customer growth, emphasizing the strength of their gaming offerings. As the industry navigates these challenges, ATG's efforts to secure regulatory and financial reforms signal a proactive approach to protecting the future of Swedish horseracing.