The Triple-A Salt Lake Bees are gearing up for a significant transformation as they prepare to move to a brand-new ballpark in 2025. This update to their identity not only maintains the beloved bee character that has been a staple in minor league baseball since 2006 but also introduces modern elements such as updated typography and alternate identities.

Unveiling the New Look of the Salt Lake Bees

The Evolution of the Bee Character

The Triple-A Salt Lake Bees have taken great care in preserving the popular bee character that has become synonymous with the team. Since 2006, this bee has been a familiar sight in the minor league baseball landscape. The new look builds upon this foundation while adding a touch of modernity. The updated typography gives the bee a more contemporary feel, while the addition of alternate identities adds an extra layer of excitement.The interlocking SL cap logo, which pre-dates the Bees in Salt Lake City, also plays a significant role in the new identity. Previous teams in the city, such as the Gulls and the Trappers, have used a version of this baseball custom in the 1970s and 80s. By incorporating it into the new look, the Bees are paying homage to the city's baseball history.

Alternate Identities that Pay Tribute to Utah

The new alternate identities of the Salt Lake Bees are a true celebration of the state of Utah. One alternate identity features the state outline with the word Bees set in a descending staircase, which evokes a classic logo from the team's parent club, the Los Angeles Angels. This design element not only showcases the team's connection to the Angels but also pays tribute to the state's unique geography.Another alternate identity pays homage to the Beehive State with a beehive icon. If you've driven through Utah, you'll be familiar with this symbol from the state's highway signs. It's a powerful reminder of Utah's identity and adds a touch of local flavor to the team's look.Yet another alternate identity sets a pair of crossed bats within a honeycomb, with icons of a baseball and the state of Utah set opposite the letters S and L. This design is a perfect blend of baseball and Utah's natural heritage, creating a unique and memorable look.

Tributes to Early 20th Century Teams

The new Bees look also pays tribute to teams from the early 20th century with a recreation of a bee illustration on uniforms from the 1920s. This nod to the past adds a sense of history and tradition to the team's identity, connecting them to the baseball heritage of Salt Lake City.In addition to the visual updates, the team has unveiled a series of wordmarks derived from their new custom typography. These wordmarks add another layer of sophistication to the team's brand and help to solidify their new identity.The Triple-A Salt Lake Bees played their final game at Smith's Ballpark on September 22. Next season, they will move to South Jordan, about 20 miles south of Salt Lake City, and play at the brand-new Daybreak Field. This move marks a new chapter in the team's history and their new identity is sure to attract the attention of baseball fans across the country.