Cedars Tennis Resort and Club on Longboat Key, Florida, is poised to embark on a transformative journey, leveraging the expertise of renowned tennis pro John Eagleton and forging strategic partnerships to elevate the resort's status as a premier tennis destination. With a vision to attract tennis legends and enthusiasts alike, the resort's leadership is determined to redefine the Longboat Key experience and establish the region as a true tennis Mecca.

Unlocking the Potential of Cedars Tennis Resort

Securing Tennis Talent and Star Power

The recent appointment of John Eagleton as the Tennis Director of Cedars Tennis Resort and Club has set the stage for a new era of excellence. Eagleton, a seasoned tennis professional with an impressive pedigree, has already secured the commitment of Grand Slam Champion Ellis Ferreira to conduct a clinic on Longboat Key. This "star power" acquisition is a testament to Eagleton's extensive network and the resort's ambition to attract the best in the tennis world.

Rebranding and Repositioning Cedars

Under the leadership of Sean Halley, the vice president of Resort Vacation Accommodations (RVA) and Cedars, the resort has undergone a year-long preparation to transform its identity and positioning. The goal is to position Cedars as a hot destination on Longboat Key, one that can draw tennis legends and benefit not only local players but also the surrounding businesses.

Forging Strategic Partnerships

Cedars' rebranding efforts extend beyond just a visual overhaul. The resort has forged a strategic partnership with SportsEdTV, a company co-founded by Eagleton that creates digital sports instruction content featuring renowned athletes. This collaboration will help promote Cedars to a broader audience and introduce a dedicated page on the SportsEdTV platform to showcase Eagleton and the resort's offerings.

Enhancing the Member Experience

At the heart of Cedars' new vision is a focus on its members. Eagleton, Halley, and the RVA team are committed to introducing member packages that will provide a "five-star treatment" for visitors. These packages will include access to local attractions, restaurants, and other amenities, creating a comprehensive and elevated experience for Cedars' guests.

Building Community Connections

The resort's rebranding efforts are not limited to internal improvements; they also aim to foster stronger connections with the local community. By partnering with nearby businesses and attractions, Cedars hopes to create a mutually beneficial ecosystem that will not only enhance the guest experience but also support the growth of the local economy.

Elevating Cedars as a Tennis Destination

Eagleton's arrival at Cedars has brought a renewed energy and enthusiasm to the resort's staff, as Halley attests. The team is committed to making Cedars a true destination for tennis enthusiasts, with plans to host a variety of events, clinics, and programs that will attract players from around the world.

Unlocking the Potential of Longboat Key

Eagleton's assessment of the Longboat Key region as the "biggest undeveloped gem" for tennis has further fueled the resort's ambitions. The team at Cedars is determined to transform the area into a tennis Mecca, leveraging the resort's strategic location and the growing interest in the sport.As Cedars Tennis Resort and Club embarks on this transformative journey, the future looks bright for tennis enthusiasts and the Longboat Key community. With the expertise of John Eagleton, the strategic vision of the RVA team, and the commitment to elevating the member experience, Cedars is poised to become a global destination for tennis, attracting the best players, coaches, and fans from around the world.